Add-on Acquisition • Internet Software and Services

Unicepta Acquires Ubermetrics Technologies

On January 15, 2021, Unicepta acquired internet software and services company Ubermetrics Technologies

Acquisition Context

This is Unicepta’s 1st transaction in the Internet Software and Services sector.
This is Unicepta’s 1st transaction in Germany.

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M&A Deal Summary
Date	January 15, 2021
Target	Ubermetrics Technologies
Sector	Internet Software and Services
Buyer(s)	Unicepta
Deal Type	Add-on Acquisition

Target Company

Ubermetrics Technologies

Berlin, Germany

Ubermetrics Technologies GmbH is a provider of content intelligence platform for marketing and PR professionals. Ubermetrics Technologies was founded in 2011 and is based in Berlin, Germany.

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Buyer Overview 1

Buyer

Unicepta

Cologne, Germany

Category	Company
Founded	1996
Sector	Information Services

DESCRIPTION

Unicepta provides visionary AI-powered Media & Data Intelligence solutions with an added human factor of analytics and insights that drive faster, more effective business decisions. Unicepta offers real-time end-to-end Global Media Monitoring across all media channels (social media, online, broadcast, print), supported by Analytics & Insights to help the subscribed customer to spot corporate issues and opportunities immediately. Unicepta was founded in 1996 and is based in Cologne, Germany.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Internet Software and Services	1 of 1
Type: Add-on Acquisition	1 of 1
Country: Germany	1 of 1
Year: 2021	1 of 1

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