Add-on Acquisition • Software

Under 5 10 Acquires Fittery

On May 4, 2018, Under 5 10 acquired software company Fittery

Acquisition Context

This is Under 5 10’s 1st transaction in the Software sector.
This is Under 5 10’s 1st transaction in the United States.
This is Under 5 10’s 1st transaction in Georgia.

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M&A Deal Summary
Date	May 4, 2018
Target	Fittery
Sector	Software
Buyer(s)	Under 5 10
Deal Type	Add-on Acquisition

Target Company

Fittery

Atlanta, Georgia, United States

Fittery is an e-commerce fit technology company that leverages predictive analytics to match shoppers to clothing that fits perfectly, thereby reducing online return rates from the industry average of 30-40 percent to just six percent.

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Buyer Overview 1

Buyer

Under 5 10

Cedarhurst, New York, United States

Category	Company
Sector	Apparel/Textiles

DESCRIPTION

Under 5'10 is a provider of an apparel for shorter men. Under 5'10 is based in Cedarhurst, New York.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Software	1 of 1
Type: Add-on Acquisition	1 of 1
State: Georgia	1 of 1
Country: United States	1 of 1
Year: 2018	1 of 1

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