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  5. Unaric Acquires DESelect

M&A Deal Summary

Unaric Acquires DESelect

On October 9, 2025, Unaric acquired software company DESelect

Acquisition Highlights
  • This is Unaric’s 7th transaction in the Software sector.
  • This is Unaric’s 1st transaction in Belgium.

M&A Deal Summary
Date 2025-10-09
Target DESelect
Sector Software
Buyer(s) Unaric
Deal Type Add-on Acquisition

Target

DESelect

Antwerp, Belgium
DESelect is a Salesforce independent software vendor (ISV) and official Salesforce Marketing Cloud partner, offering a marketing optimization platform with drag-and-drop tools for audience segmentation, campaign frequency optimization, and data access within Marketing Cloud. DESelect was formed in 2019 and is headquartered in Antwerp, Belgium.

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Buyer(S) 1

Buyer

Unaric

London, United Kingdom
Category Company
Founded 2023
Sector Software
DESCRIPTION

Unaric is a provider of unified Salesforce applications designed to extend and enhance the Salesforce platform. Unaric was formed in 2023 and is headquartered in London, England.

DEAL STATS #
Overall 8 of 8
Sector: Software M&A 7 of 7
Type: Add-on Acquisition M&A Deals 7 of 7
Country: Belgium M&A 1 of 1
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-12-03 Cloud4J

United States

Cloud4J delivers advanced reporting, mail merging, document generation, and report distribution solutions.

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