Add-on Acquisition • Information Technology

Umbel Acquires Lodestone Social

On June 16, 2016, Umbel acquired information technology company Lodestone Social

Acquisition Context

This is Umbel’s 1st transaction in the Information Technology sector.
This is Umbel’s 1st transaction in the United States.
This is Umbel’s 1st transaction in Texas.

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M&A Deal Summary
Date	June 16, 2016
Target	Lodestone Social
Sector	Information Technology
Buyer(s)	Umbel
Deal Type	Add-on Acquisition

Target Company

Lodestone Social

Austin, Texas, United States

Lodestone Social is a multi-channel, data-driven marketing engagement platform to launch, measure, benchmark, analyze and consolidate a user’s journey with their brand.

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Buyer Overview 1

Buyer

Umbel

Austin, Texas, United States

Category	Company
Sector	Software

DESCRIPTION

Umbel Corp. is a data software company.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Information Technology	1 of 1
Type: Add-on Acquisition	1 of 1
State: Texas	1 of 1
Country: United States	1 of 1
Year: 2016	1 of 1

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