M&A Deal Summary

UBM Acquires Content Marketing Institute

On June 1, 2016, UBM acquired media company Content Marketing Institute from Z Squared Media for 18M USD

Acquisition Highlights
  • This is UBM’s 6th transaction in the Media sector.
  • This is UBM’s 11th largest (disclosed) transaction.
  • This is UBM’s 7th transaction in the United States.
  • This is UBM’s 1st transaction in Ohio.

M&A Deal Summary
Date 2016-06-01
Target Content Marketing Institute
Sector Media
Buyer(s) UBM
Sellers(s) Z Squared Media
Deal Type Divestiture
Deal Value 18M USD

Target

Content Marketing Institute

Ohio, United States
Content Marketing Institute is a provider of multi media marketing services.

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Buyer(S) 1

Buyer

UBM

London, United Kingdom
Category Company
Founded 1918
Sector Business Services
Employees5,000
Revenue 770M GBP (2015)
DESCRIPTION

UBM is a global events-led marketing service and communications company helping businesses do business by bringing the world’s buyers and sellers together at events, online and in print. UBM was formed in 1918 and is based in London.

DEAL STATS #
Overall 15 of 19
Sector (Media) 6 of 8
Type (Divestiture) 3 of 5
State (Ohio) 1 of 1
Country (United States) 7 of 7
Year (2016) 2 of 3
Size (of disclosed) 11 of 12
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-04-22 Business Journals

Norwalk, Connecticut, United States

Business Journals, Inc. is a business media company that produces business-to-business magazines, trade shows, seminars and web sites.

Buy $69M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-06-03 UBM - Technical and Electronics Media Portfolio

United Kingdom

UBM plc - Technical and Electronics Media Portfolio focused on technology and electronic design from UBM, including EE Times, EDN, ESM, Embedded, EBN, TechONline, and Datasheets.com.

Sell -

Seller(S) 1

SELLER

Z Squared Media

Cleveland, Ohio, United States
Category Company
Founded 2007
Sector Media
DESCRIPTION

Z Squared Media LLC is a provider of content marketing services.

DEAL STATS #
Overall 1 of 1
Sector (Media) 1 of 1
Type (Divestiture) 1 of 1
State (Ohio) 1 of 1
Country (United States) 1 of 1
Year (2016) 1 of 1
Size (of disclosed) 1 of 1
Mergr

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