M&A Deal Summary

Uberflip Acquires SnapApp

On December 3, 2019, Uberflip acquired internet software and services company SnapApp from Providence Equity Partners

Acquisition Highlights
  • This is Uberflip’s 1st transaction in the Internet Software and Services sector.
  • This is Uberflip’s 1st transaction in the United States.
  • This is Uberflip’s 1st transaction in Massachusetts.

M&A Deal Summary

Date 2019-12-03
Target SnapApp
Sector Internet Software and Services
Buyer(s) Uberflip
Sellers(s) Providence Equity Partners
Deal Type Add-on Acquisition

Target

SnapApp

Newton, Massachusetts, United States
SnapApp is an interactive content creation platform that enables marketers to boost results by 2-3x across all their existing marketing programs. SnapApp, Inc. was founded in 2006 and is based in Newton, Massachusetts.

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Buyer(S) 1

Buyer

Uberflip

Toronto, Ontario, Canada

Category Company
Founded 2012
Sector Internet Software and Services
DESCRIPTION

Uberflip is a cloud-based content experience platform that empowers B2B marketers to create personalized content experiences at scale. By providing marketers with the tools they need to boost engagement, generate leads, and fuel demand generation, they can better leverage content to meet their goals. Uberflip was founded in 2012 and is based in Toronto, Ontario.


DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: Massachusetts M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2019 M&A 1 of 1

Seller(S) 1

SELLER

Providence Equity Partners

Providence, Rhode Island, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1989
PE ASSETS 36.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Providence Equity Partners is a specialist private equity firm that targets investments in media, entertainment, communications, and information companies. Specifically, Providence seeks investments in wireless and wireline telephony, cable television content and distribution, music, film, publishing, radio and television broadcasting, and other media and communications sectors. Providence Equity looks to commit $150 million to $800 million of equity capital in transactions ranging from growth financings and recapitalizations, to buyouts and take-privates. Providence Equity Partners was formed in 1989 and has offices in Providence, Rhode Island; New York, New York; Los Angeles, California; London, United Kingdom; Hong Kong, China; and New Delhi, India.


DEAL STATS #
Overall 78 of 102
Sector: Internet Software and Services M&A 9 of 14
Type: Add-on Acquisition M&A Deals 34 of 41
State: Massachusetts M&A 6 of 6
Country: United States M&A 51 of 69
Year: 2019 M&A 7 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-11-20 EZLinks

Chicago, Illinois, United States

EZLinks is a software and service suite tailored for golf and includes: tee sheet, point of sale, 24/7 reservation center, online booking engines, marketing services, 24/7 support. EZLinks was founded in 2015 and is based in Chicago, Illinois.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-12-10 Tempo Music

New York, New York, United States

Tempo Music is an alternative investment platform organized around the idea that premium content provides attractive non-correlated returns for all. Tempo Music was formed in 2019 and is based in New York.

Buy -