Add-on Acquisition • Food

Tyrrells Potato Crisps Acquires Aroma Snacks & Co. KG

On May 16, 2016, Tyrrells Potato Crisps acquired food company Aroma Snacks & Co. KG

Acquisition Context
  • This is Tyrrells Potato Crisps’ 2nd transaction in the Food sector.
  • This is Tyrrells Potato Crisps’ 1st transaction in Germany.

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M&A Deal Summary

Date May 16, 2016
Target Aroma Snacks & Co. KG
Sector Food
Buyer(s) Tyrrells Potato Crisps
Deal Type Add-on Acquisition

Target Company

Aroma Snacks & Co. KG

Amtzell, Germany
Aroma Snacks GmbH & Co. KG is an organic crisp and snacks producer.
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Buyer Overview 1

Buyer

Tyrrells Potato Crisps

Leominster, United Kingdom

Category Company
Founded 2002
Sector Food
Employees270
Revenue 149M GBP (2016)
DESCRIPTION

Tyrrells Potato Crisps Ltd. is a diversified, international snacking company that manufactures and markets iconic, market-leading brands including Tyrrells Potato Crisps®, Tyrrells branded Vegetable Crisps, Tyrrells Poshcorn®, Tyrrells Nibbles®, Tyrrells Tortillas®, in the United Kingdom, Europe and many other international markets; Yarra Valley, manufacturer of Thomas Chipman and The Wholesome Food Company brands in Australia; and Aroma Snacks, manufacturer of Lisa’s kettle chips in Germany.


Deal Context for Buyer #
Overall 2 of 2
Sector: Food 2 of 2
Type: Add-on Acquisition 2 of 2
Country: Germany 1 of 1
Year: 2016 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-08-03 Yarra Valley Snack Foods Pty.

Lilydale, Australia

Yarra Valley Snack Foods Pty. Ltd. is a manufacturer of certified organic, gluten free snack foods.

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