M&A Deal Summary

Two Circles Acquires TRM Partners

On November 16, 2020, Two Circles acquired business services company TRM Partners

Acquisition Highlights
  • This is Two Circles’ 1st transaction in the Business Services sector.
  • This is Two Circles’ 1st transaction in the United Kingdom.

M&A Deal Summary

Date 2020-11-16
Target TRM Partners
Sector Business Services
Buyer(s) Two Circles
Deal Type Add-on Acquisition

Target

TRM Partners

London, United Kingdom
TRM Partners is an independent sports rights-sales business that has been responsible for landmark sports sponsorship deals including Yokohama’s record five-year partnership with Chelsea FC, and Visa and Pepsi’s ground-breaking UEFA women’s football partnerships. TRM Partners is based in London.

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Buyer(S) 1

Buyer

Two Circles

London, United Kingdom

Category Company
Founded 2011
Sector Marketing
Employees55
DESCRIPTION

Two Circles is a data-driven sports marketing agency. Two Circles has established itself as the market leader for a data-driven approach to sports marketing in Europe. Employing 55 people, the agency works with leading sports rightsholders across 10 markets internationally, enabling them to deliver the right messages to the right customers at the right time and in doing so, deliver commercial growth across all key revenue streams. Two Circles was founded in 2011 and is based in London, United Kingdom.


DEAL STATS #
Overall 1 of 2
Sector: Business Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 2
Country: United Kingdom M&A 1 of 1
Year: 2020 M&A 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-10-31 KORE Software

New York, New York, United States

KORE Software is a provider of CRM and business management software for the sports and entertainment industries. KORE Software’s products and services help more than 100 professional sports teams and 450 properties, brands, and agencies worldwide harness valuable customer and partner data to fuel business intelligence and optimize performance. From fan engagement and data warehousing to sponsorship and premium offerings, KORE delivers an integrated suite of applications to drive insights, efficiency, and profitability within sports and entertainment. KORE Software was founded in 2002 and is based in New York, New York.

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