M&A Deal Summary

Two Circles Acquires KORE Software

On October 31, 2024, Two Circles acquired software company KORE Software from Serent Capital and Arrowroot Capital

Acquisition Highlights
  • This is Two Circles’ 1st transaction in the Software sector.
  • This is Two Circles’ 1st transaction in the United States.
  • This is Two Circles’ 1st transaction in New York.

M&A Deal Summary

Date 2024-10-31
Target KORE Software
Sector Software
Buyer(s) Two Circles
Sellers(s) Serent Capital
Arrowroot Capital
Deal Type Add-on Acquisition
Advisor(s) William Blair (Financial)

Target

KORE Software

New York, New York, United States
KORE Software is a provider of CRM and business management software for the sports and entertainment industries. KORE Software’s products and services help more than 100 professional sports teams and 450 properties, brands, and agencies worldwide harness valuable customer and partner data to fuel business intelligence and optimize performance. From fan engagement and data warehousing to sponsorship and premium offerings, KORE delivers an integrated suite of applications to drive insights, efficiency, and profitability within sports and entertainment. KORE Software was founded in 2002 and is based in New York, New York.

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Buyer(S) 1

Buyer

Two Circles

London, United Kingdom

Category Company
Founded 2011
Sector Marketing
Employees55
DESCRIPTION

Two Circles is a data-driven sports marketing agency. Two Circles has established itself as the market leader for a data-driven approach to sports marketing in Europe. Employing 55 people, the agency works with leading sports rightsholders across 10 markets internationally, enabling them to deliver the right messages to the right customers at the right time and in doing so, deliver commercial growth across all key revenue streams. Two Circles was founded in 2011 and is based in London, United Kingdom.


DEAL STATS #
Overall 2 of 2
Sector: Software M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 2
State: New York M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2024 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-11-16 TRM Partners

London, United Kingdom

TRM Partners is an independent sports rights-sales business that has been responsible for landmark sports sponsorship deals including Yokohama’s record five-year partnership with Chelsea FC, and Visa and Pepsi’s ground-breaking UEFA women’s football partnerships. TRM Partners is based in London.

Buy -

Seller(S) 2

SELLER

Serent Capital

San Francisco, California, United States

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 2008
PE ASSETS 5.0B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Serent Capital is a private equity firm focused on investing in profitable, growing businesses featuring scalable business models and operating in sectors undergoing significant change. Serent looks for companies with $5 to $100 million in growing annual sales where it can commit $20 to $200 million of capital. Target transaction situations include buyouts, recapitalizations, and growth financings. Serent Capital was formed in 2008 and is based in San Francisco, California.


DEAL STATS #
Overall 26 of 31
Sector: Software M&A 10 of 13
Type: Add-on Acquisition M&A Deals 22 of 24
State: New York M&A 1 of 2
Country: United States M&A 25 of 29
Year: 2024 M&A 4 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-10-01 Knowland

Arlington, Virginia, United States

Knowland provides technology, data and analytics to the hospitality industry. Knowland's cloud-based sales and catering solution and its competitive intelligence tools help hotels to maximize revenue from meeting and conference space. Knowland's technology is powered by the industry's most extensive database of events, of organizations that hold these events, and of the key contacts who book them. Knowland was founded in 2004 and is based in Arlington, Virginia.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-11-01 Finys

Troy, Michigan, United States

Finys delivers innovative core system solutions tailored to the needs of property and casualty insurance carriers. With a comprehensive suite of software solutions that cover policy administration, billing, claims management, and more, Finys helps insurance organizations streamline operations and achieve growth. Finys was founded in 2001 and is based in Troy, Michigan.

Buy -
SELLER

Arrowroot Capital

Marina Del Rey, California, United States

Category Private Equity Firm
Founded 2014
Size Small
Type Sector Focused
DESCRIPTION

Arrowroot Capital is a private investment group focused on making growth capital investments in software-as-a-service and internet-based companies. The Firm looks to invest $5 to $25 million per transaction to support growth initiatives, liquidity for founders/investors, or acquisitions. Prospective companies are generally are b2b, offering mission-critical services. Arrowroot was formed in 2014 and is based in Marina Del Rey, California.


DEAL STATS #
Overall 9 of 12
Sector: Software M&A 4 of 4
Type: Add-on Acquisition M&A Deals 5 of 6
State: New York M&A 1 of 2
Country: United States M&A 9 of 12
Year: 2024 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-09-21 MemberSuite

Atlanta, Georgia, United States

MemberSuite is the premier software and services provider of cloud-based association management software solutions for associations and nonprofits of all sizes. MemberSuite is exclusively focused on providing organizations with enterprise-level applications that deliver the features, functionality, integration, and support that empowers staff and engages membership. MemberSuite was founded in 2008 and is based in Atlanta, Georgia.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-12-20 iLearningEngines

Bethesda, Maryland, United States

iLearningEngines is a cloud-based, AI-driven mission-critical training for enterprises. iLearningEngines was founded in 2010 and is based in Bethesda, Maryland.

Sell -