M&A Deal Summary

Twitter Acquires MoPub

On September 9, 2013, Twitter acquired internet software and services company MoPub for 350M USD

Acquisition Highlights
  • This is Twitter’s 7th transaction in the Internet Software and Services sector.
  • This is Twitter’s largest (disclosed) transaction.
  • This is Twitter’s 9th transaction in the United States.
  • This is Twitter’s 5th transaction in California.
Investment Fate
  • MoPub was divested to a consortium of strategic buyers in 2021 for 1.1B USD.

M&A Deal Summary
Date 2013-09-09
Target MoPub
Sector Internet Software and Services
Buyer(s) Twitter
Deal Type Add-on Acquisition
Deal Value 350M USD
Advisor(s) Qatalyst Partners (Financial)

Target

MoPub

San Francisco, California, United States
MoPub is a mobile ad serving platform that gives app publishers a way to monetize their apps. MoPub was founded in 2010 and is based in San Francisco, California.

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Buyer(S) 1

Buyer

Twitter

San Francisco, California, United States
Category Company
Founded 2006
Sector Internet Software and Services
Revenue 5.1B USD (2021)
DESCRIPTION
Twitter's corporate headquarters in San Francisco, California.
Twitter's corporate headquarters in San Francisco, California.

Twitter is a real-time information network of connected users. At the heart of Twitter are small bursts of information called Tweets. Tweets are text-based posts of up to 140 characters displayed on a user's profile page. Twitter was established in 2006 and is based in San Francisco, California.

DEAL STATS #
Overall 10 of 37
Sector (Internet Software and Services) 7 of 28
Type (Add-on Acquisition) 10 of 37
State (California) 5 of 21
Country (United States) 9 of 32
Year (2013) 4 of 4
Size (of disclosed) 1 of 5
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