Add-on Acquisition • Marketing

TWG Plus Acquires Zoom Interactive Marketing

On January 1, 2011, TWG Plus acquired marketing company Zoom Interactive Marketing from Teakwood Capital

Acquisition Context
  • This is TWG Plus’ 1st transaction in the Marketing sector.
  • This is TWG Plus’ 1st transaction in the United States.
  • This is TWG Plus’ 1st transaction in Texas.

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M&A Deal Summary

Date January 1, 2011
Target Zoom Interactive Marketing
Sector Marketing
Buyer(s) TWG Plus
Sellers(s) Teakwood Capital
Deal Type Add-on Acquisition

Target Company

Zoom Interactive Marketing

Austin, Texas, United States
Zoom Interactive Marketing uses its proprietary technology to develop multimedia marketing campaigns that improve the effectiveness of student recruiting campaigns by universities and member recruiting campaigns by associations.
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Buyer Overview 1

Buyer

TWG Plus

Austin, Texas, United States

Category Company
Sector Media
DESCRIPTION

TWG Plus is an operator of a multi-media marketing services company, providing a full spectrum of recruiting solutions to over 150 colleges and universities. The company has a concerted focus on the higher education space, through its subsidiary, The Whelan Group, which is a strategic consultant to higher education admissions offices. TWG Plus is based in Austin, Texas.


Deal Context for Buyer #
Overall 1 of 1
Sector: Marketing 1 of 1
Type: Add-on Acquisition 1 of 1
State: Texas 1 of 1
Country: United States 1 of 1
Year: 2011 1 of 1

Seller Profile 1

SELLER

Teakwood Capital

Coppell, Texas, United States

Category Private Equity Firm
Founded 2005
Size Small
Type Sector Agnostic
DESCRIPTION

Teakwood Capital is a private investment firm that invests in profitable, Southern-US based companies with up to $25 million in revenue. Teakwood generally seeks to fund growth capital needs and management buyouts, and seeks to commit at least $2 million of equity per transaction. Teakwood will not invest in early-stage financings, energy exploration, restaurants, or real estate, but the Firm will consider both control and non-control investment situations. Teakwood Capital was formed in 2005 and is based in Dallas, Texas.


Deal Context for Seller #
Overall 1 of 10
Sector: Marketing 1 of 2
Type: Add-on Acquisition 1 of 6
State: Texas 1 of 8
Country: United States 1 of 10
Year: 2011 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-08-31 Unifyr

Cary, North Carolina, United States

Unifyr is a provider of technology platform for channel sales and boosts marketing impact, a complete channel marketing success framework and global customer care. Unifyr was founded in 2006 and is based in Cary, North Carolina.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-06-01 Clockwork Solutions

Austin, Texas, United States

Clockwork Solutions, Inc. delivers technology solutions that maximize capital asset availability while minimizing life-cycle operations and maintenance costs. Equipment downtime is reduced, inventory is minimized and better positioned, system-wide asset availability is increased and new opportunities to improve profitability are identified. CSI has saved billions of dollars for its clients in the Aerospace & Defense, Power/Energy Production, and Process markets. Clockwork Solutions was founded in 1983 and is based in Austin, Texas.

Buy -