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  6. TWG Acquires Tuff Stuff Overland

M&A Deal Summary

TWG Acquires Tuff Stuff Overland

On February 8, 2021, TWG acquired automotive company Tuff Stuff Overland

Acquisition Highlights
  • This is TWG’s 1st transaction in the Automotive sector.
  • This is TWG’s 1st transaction in the United States.
  • This is TWG’s 1st transaction in California.

M&A Deal Summary
Date 2021-02-08
Target Tuff Stuff Overland
Sector Automotive
Buyer(s) TWG
Deal Type Add-on Acquisition

Target

Tuff Stuff Overland

Santa Ana, California, United States
Tuff Stuff is a direct-to-consumer (“DTC”) e‑commerce platform of outdoor accessory products. Tuff Stuff offers a comprehensive suite of high-quality gear for overland adventures, including rooftop tents, truck bed racks, awnings, and related accessories. Tuff Stuff Overland was based in Santa Ana, California.

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Buyer(S) 1

Buyer

TWG

Ontario, California, United States
Category Company
Founded 1969
Sector Automotive
DESCRIPTION

TWG is a designer and distributor of branded aftermarket wheels, specialty tires and related accessories serving the truck, SUV and car markets. TWG sells to over 8,000 active customers including independent installers, national & regional retailers, and e?commerce and wholesale distribution channels. TWG was founded in 1969 and is based in Ontario, California.

DEAL STATS #
Overall 1 of 1
Sector: Automotive M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2021 M&A 1 of 1
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