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M&A Deal Summary

TVSquared Acquires wywy

On November 14, 2017, TVSquared acquired digital media company wywy from Cipio Partners

Acquisition Highlights
  • This is TVSquared’s 1st transaction in the Digital Media sector.
  • This is TVSquared’s 1st transaction in Germany.

M&A Deal Summary
Date 2017-11-14
Target wywy
Sector Digital Media
Buyer(s) TVSquared
Sellers(s) Cipio Partners
Deal Type Add-on Acquisition

Target

wywy

Munich, Germany
wywy specializes in synchronized broadcast detection and interactivity solutions. wywy's technology synchronizes accompanying TV applications in real-time with the actual live broadcast. This creates new possibilities for interactive TV in the growing market of second-screen applications. In the future, viewers will be able to obtain additional information with just a few taps on their smartphone or tablet, share information about broadcasts and instantly purchase products seen on TV.

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Buyer(S) 1

Buyer

TVSquared

Edinburgh, United Kingdom
Category Company
Founded 2012
Sector Digital Media
DESCRIPTION

TVSquared provides same-day measurement and optimization opportunities for TV advertisers. With TVSquared’s timely insights into the “who, what, when, and where” of TV, brands, agencies, and networks proactively improve campaign performance. On average, TVSquared clients optimize campaigns by 25%, reduce cost per response by 25%, and increase sales and registrations by 30%. TVSquared was formed in 2012 and is headquartered in Edinburgh, Scotland.

DEAL STATS #
Overall 1 of 1
Sector: Digital Media M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: Germany M&A 1 of 1
Year: 2017 M&A 1 of 1

Seller(S) 1

SELLER

Cipio Partners

Munich, Germany

Investor Investor Investor Investor Investor

Category Secondary Investor
Founded 2003
Size Small
Type Sector Agnostic
DESCRIPTION

Cipio Partners is an investment management firm focused on secondary investments, as well as early and later-stage venture capital transactions. Sectors of interest include technology, media, and communications. Cipio Partners was formed in 2003 and is based in Munich, Germany.

DEAL STATS #
Overall 63 of 68
Sector: Digital Media M&A 1 of 1
Type: Add-on Acquisition M&A Deals 31 of 35
Country: Germany M&A 21 of 22
Year: 2017 M&A 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-08-29 Seed Europe

Munich, Germany

Seed Europe designs and manufactures baby carriages. Seed Europe is based in Munich, Germany.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-02-27 Time Domain

Huntsville, Alabama, United States

Time Domain Corporation produces ultra wideband location, sensing, telemetry, and sense through the wall products for commercial, industrial, and military markets. It offers Precision Location Ultra Wideband System (PLUS), a real- time location system that enables enterprises to have location information on their people and assets, as well as brings people and assets together by locating and documenting interactions of staff and patients in healthcare environments, as well as by securing assets, clients, and facilities.

Sell -
Mergr

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