Add-on Acquisition • Information Technology

TVC Capital Exits MediaPlatform

On May 13, 2025, Brandlive invested in information technology company MediaPlatform from TVC Capital

Investment Context
  • This is Brandlive’s 1st transaction in the Information Technology sector.
  • This is Brandlive’s 1st transaction in the United States.
  • This is Brandlive’s 1st transaction in California.

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Investment Summary

Date May 13, 2025
Target MediaPlatform
Sector Information Technology
Investor(s) Brandlive
Sellers(s) TVC Capital
Deal Type Add-on Acquisition
Advisor(s) Piper Sandler & Co. (Financial)

Target Company

MediaPlatform

North Hollywood, California, United States
MediaPlatform provides webcasting and media management technology to global enterprises and digital media producers. MediaPlatform’s webcasting software enables high-impact presentations for lead generation, corporate communications, and training. MediaPlatform was formed in 1999 and is based in North Hollywood, California.
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Investor Overview 1

Investor

Brandlive

Portland, Oregon, United States

Category Company
Sector Internet Software and Services
DESCRIPTION

Brandlive is a video platform for enterprise town halls, webinars, and internal storytelling with a mission to bring the magic of television to business. Brandlive is based in Portland, Oregon.


Deal Context for Investor #
Overall 1 of 2
Sector: Information Technology 1 of 1
Type: Add-on Acquisition 1 of 2
State: California 1 of 2
Country: United States 1 of 2
Year: 2025 1 of 2
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-09-16 Hubilo

San Francisco, California, United States

Hubilo is a cloud‑based webinar and virtual events platform serving marketers and enterprises. Hubilo was founded in 2020 and is based in San Francisco, California.

Buy -

Seller Profile 1

SELLER

TVC Capital

San Diego, California, United States

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 2006
PE ASSETS 235M USD
Size Small
Type Sector Agnostic
DESCRIPTION

TVC Capital is a software-focused growth equity firm. TVC looks to invest in lower middle market software and software-enabled service firms in a variety of sub-sectors. Specific areas of interest include financial services, content/data management, predictive analysis, wireless, storage, internet, SaaS, digital media, and security. TVC will consider both later-stage investment situations as well as buyout, recapitalization, and restructuring transactions. TVC Capital was formed in 2006 and is based in San Diego, California.


Deal Context for Seller #
Overall 15 of 15
Sector: Information Technology 4 of 4
Type: Add-on Acquisition 12 of 12
State: California 7 of 7
Country: United States 15 of 15
Year: 2025 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-07-10 SmartAction

Fort Worth, Texas, United States

SmartAction provides an omnichannel customer self-service platform powered by AI. The Company works with businesses to create an environment where intelligent virtual agents are handling complex customer requests in every channel voice, SMS text, web chat, and social media. SmartAction was founded in 2002 and is based in Fort Worth, Texas.

Sell -