M&A Deal Summary

TV Time Acquires MediaMorph

On October 15, 2019, TV Time acquired internet software and services company MediaMorph from Smedvig Capital

Acquisition Highlights
  • This is TV Time’s 1st transaction in the Internet Software and Services sector.
  • This is TV Time’s 1st transaction in the United States.
  • This is TV Time’s 1st transaction in New York.

M&A Deal Summary

Date 2019-10-15
Target MediaMorph
Sector Internet Software and Services
Buyer(s) TV Time
Sellers(s) Smedvig Capital
Deal Type Add-on Acquisition

Target

MediaMorph

New York, New York, United States
MediaMorph, Inc. is a cloud computing software sector, providing business support to the media industry. MediaMorph was founded in 2007 and is based in New York.

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Buyer(S) 1

Buyer

TV Time

Santa Monica, California, United States

Category Company
Sector Software
DESCRIPTION

Whip Networks, Inc. is a provider of TV tracking platform providing insights for today’s film and television landscape. TV Time provides insights to media companies, talent agencies, and advertisers through the company’s cross-platform measurement solution TVLytics. Whip Networks is based in Santa Monica, California.


DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: New York M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2019 M&A 1 of 1

Seller(S) 1

SELLER

Smedvig Capital

London, United Kingdom

Investor Investor Investor Investor


Category Venture Capital Firm
Founded 1996
PE ASSETS 1.7B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Smedvig Capital is a venture capital and business growth firm that typically targets investment opportunities in the UK. Smedvig seeks both direct buyout and growth capital investments and also makes investments in other third party private equity funds. Smedvig's direct investment practice targets equity investments of £3 to £10 million in businesses valued up to £30 million. Areas of interest include information management, financial services, consumer goods, retail, and support services. Smedvig Capital was formed in 1996 and is based in London.


DEAL STATS #
Overall 18 of 21
Sector: Internet Software and Services M&A 2 of 3
Type: Add-on Acquisition M&A Deals 13 of 15
State: New York M&A 1 of 1
Country: United States M&A 2 of 2
Year: 2019 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-09-05 Spirable

London, United Kingdom

Spirable is a personalized video platform that empowers brands and agencies to create, scale, and optimise highly relevant and personalized video content across-channel. Photospire was founded in 2014 and is based in London, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-01-29 Yumpingo

London, United Kingdom

Yumpingo is a restaurant intelligence platform bringing big data analytics to restaurant operations by tapping into the silent majority of guests’ in-moment restaurant experiences through technology touchpoints. Yumpingo was established in 2017 and is based in London, England.

Buy -