Add-on Acquisition • Marketing

TUX Acquires Another Creative

On February 20, 2024, TUX acquired marketing company Another Creative

Acquisition Context

This is TUX’s 1st transaction in the Marketing sector.
This is TUX’s 1st transaction in the United States.
This is TUX’s 1st transaction in California.

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M&A Deal Summary
Date	February 20, 2024
Target	Another Creative
Sector	Marketing
Buyer(s)	TUX
Deal Type	Add-on Acquisition

Target Company

Another Creative

Los Angeles, California, United States

Another Creative is a creative agency that launches, refines, and redefines global brands through strategic creative. The agency creates a process, refining positioning, establishing purpose, and then executing it all with a thoughtful, ROI-driven approach. Its clients include: +Nike +W Hotels +YouTube +Garrett Leight +Parachute and more. Another Creative was formed in 2013 and is based in Los Angeles, California.

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Buyer Overview 1

Buyer

TUX

Santa Monica, California, United States

Category	Company
Sector	Business Services

DESCRIPTION

TUX is a creative agency that develops captivating brand platforms and dynamic campaigns for consumer brands across the globe. The agency integrates creativity, design, production, digital, and media in a down-to-earth and friendly agency setup. It offers a progressive full-service approach to consumer brands in beauty, food, fashion, technology, and finance, including Eucerin U.S., Bausch Health, Morton Salt, Converse, DP Hue, Prada Skincare, Milani Cosmetics, and Lancôme Paris. TUX is based in Santa Monica, California.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Marketing	1 of 1
Type: Add-on Acquisition	1 of 1
State: California	1 of 1
Country: United States	1 of 1
Year: 2024	1 of 1

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