Add-on Acquisition • Information Technology

TryMyUI Acquires Stitchology

On June 30, 2022, TryMyUI acquired information technology company Stitchology

Acquisition Context

This is TryMyUI’s 1st transaction in the Information Technology sector.
This is TryMyUI’s 1st transaction in the United States.
This is TryMyUI’s 1st transaction in California.

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M&A Deal Summary
Date	June 30, 2022
Target	Stitchology
Sector	Information Technology
Buyer(s)	TryMyUI
Deal Type	Add-on Acquisition

Target Company

Stitchology

Sacramento, California, United States

Stitchology is a session replay and comprehensive web analytics tool that uncovers hidden user behaviors to drive game-changing insights. The company is on a mission to give every e-commerce brand owner the ability to measure how their shoppers' actions and engagement are impacted by the user experience on their website. Stitchology is based in Sacramento, California.

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Buyer Overview 1

Buyer

TryMyUI

Salt Lake City, Utah, United States

Category	Company
Founded	2015
Sector	Information Technology

DESCRIPTION

TryMyUI is a bootstrapped usability testing platform that has worked with companies like BigCommerce, Everfi, and Amazon to help them gain insights on their website or mobile app's user experience. TryMyUI was formed in 2015 and is based in Salt Lake City, Utah.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Information Technology	1 of 1
Type: Add-on Acquisition	1 of 1
State: California	1 of 1
Country: United States	1 of 1
Year: 2022	1 of 1

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