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  5. Trybeca Acquires Pied Piper Labs Pvt.

M&A Deal Summary

Trybeca Acquires Pied Piper Labs Pvt.

On September 21, 2016, Trybeca acquired internet software and services company Pied Piper Labs Pvt.

Acquisition Highlights
  • This is Trybeca’s 1st transaction in the Internet Software and Services sector.
  • This is Trybeca’s 1st transaction in India.

M&A Deal Summary
Date 2016-09-21
Target Pied Piper Labs Pvt.
Sector Internet Software and Services
Buyer(s) Trybeca
Deal Type Add-on Acquisition

Target

Pied Piper Labs Pvt.

Mumbai, India
Pipes is a news app. Pipes understands users consumption pattern and tailors news based on that.

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Buyer(S) 1

Buyer

Trybeca

Thane, India
Category Company
Sector Marketing
DESCRIPTION

Trybeca is a marketing analytics platform designed to bring curated insights, premium digital influencers & campaign analytics to content savvy brands looking to maximize the potential of their digital strategy.

DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: India M&A 1 of 1
Year: 2016 M&A 1 of 1
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