Investment Summary

Trustar Capital Invests In Yifei Group

On April 27, 2021, private equity firm Trustar Capital invested in business services company Yifei Group

Investment Highlights
  • This is Trustar Capital’s 8th transaction in the Business Services sector.
  • This is Trustar Capital’s 28th transaction in China.

Investment Summary

Date 2021-04-27
Target Yifei Group
Sector Business Services
Investor(s) Trustar Capital
Deal Type Growth Capital

Target

Yifei Group

Shanghai, China
Yifei Group is an online business service provider in the beauty and personal care sector. The Company service includes brand incubation, marketing & promotion, online shop operation, and channel and fulfillment management, and covers all the major e-commerce and social media platforms. It also provides education and a one-stop-shop service for hundreds of thousands of sellers, enabling them to start a business and serve their respective consumers in the space. Yifei Group was founded in 2010 and is based in Shanghai, China.

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Investor(S) 1

Investor

Trustar Capital

Hong Kong, China

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1978
PE ASSETS 8.7B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Trustar Capital is the private equity arm of financial services/asset manager CITIC Group. Trustar Capital separates its private equity investment activity into three groups; China, Japan, and the US. In general, Trustar looks to invest in companies with 'strong franchises', with established brands and high barriers to entry. For US-based opportunities, the firm looks to leverage its connections in China. Broad areas of interest include niche manufacturing, consumer products, and business services. The Firm does not invest in start-ups or distressed businesses. Trustar Capital is based in Hong Kong.


DEAL STATS #
Overall 58 of 64
Sector: Business Services M&A 8 of 8
Type: Growth Capital M&A Deals 9 of 11
Country: China M&A 28 of 31
Year: 2021 M&A 6 of 9
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-09 Linklogis

Shenzhen, China

Linklogis is a supply chain finance company in China, with strengths in technology platform and funding channels. Its 3 business lines include 1) Supply chain finance assets transaction; 2) Micro-loan; and 3) Block chain supply chain finance platform. Linklogis was founded in 2016 and is based in Shenzhen, China.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-01 Datsumo Labo

Tokyo, Japan

Datsumo Labo operates a non-medical hair removal salon and develops and sells personal hair removal devices. Datsumo Labo was founded in 2010 and is based in Tokyo, Japan.

Buy -