M&A Deal Summary

Trustar Capital Acquires eBeauty

On April 29, 2019, private equity firm Trustar Capital acquired marketing company eBeauty from Qingdao Kingking Applied Chemistry

Acquisition Highlights
  • This is Trustar Capital’s 2nd transaction in the Marketing sector.
  • This is Trustar Capital’s 15th transaction in China.

M&A Deal Summary

Date 2019-04-29
Target eBeauty
Sector Marketing
Buyer(s) Trustar Capital
Sellers(s) Qingdao Kingking Applied Chemistry
Deal Type Divestiture

Target

eBeauty

Hangzhou, China
eBeauty is a digital marketing and e-commerce service provider focusing on the beauty and personal care sector. eBeauty was founded in 2010 and is based in Hangzhou, China

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Buyer(S) 1

Buyer

Trustar Capital

Hong Kong, China

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1978
PE ASSETS 7.7B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Trustar Capital is the private equity arm of financial services/asset manager CITIC Group. Trustar Capital separates its private equity investment activity into three groups; China, Japan, and the US. In general, Trustar looks to invest in companies with 'strong franchises', with established brands and high barriers to entry. For US-based opportunities, the firm looks to leverage its connections in China. Broad areas of interest include niche manufacturing, consumer products, and business services. The Firm does not invest in start-ups or distressed businesses. Trustar Capital is based in Hong Kong.


DEAL STATS #
Overall 40 of 52
Sector (Marketing) 2 of 2
Type (Divestiture) 4 of 5
Country (China) 15 of 22
Year (2019) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-02-15 Amoy Food

Hong Kong, China

Amoy Food is a household brand for Asian foods in global Chinese community with long history of seasonings/sauces and frozen food market. Amoy Food serves both foodservice and retail customers across over 40 countries with deep roots in Hong Kong, the U.S., Mainland China, and Europe. Amoy Food was founded in 1908 and is based in Hong Kong, China.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-05-14 Neon

Singapore, Singapore

Neon is a service agency, Neon specialises in crafting quality customer and brand experiences in the fields of Interior Architecture, Events, Exhibitions, Theme Parks and Intellectual Property Rights from the major studios: Marvel Avengers S.T.A.T.I.O.N. exhibition, Hasbro Transformers Autobots Alliance and Jurassic World: The Exhibition. Neon was founded in 1956 and is based in Singapore.

Buy -

Seller(S) 1

SELLER

Qingdao Kingking Applied Chemistry

Qingdao, China

Category Company
Founded 1993
Sector Consumer Products
Employees1,312
Revenue 2.5B CNY (2023)
DESCRIPTION

Qingdao Kingking Applied Chemistry is a producer and sells polymer matrix composite candlelight material products, daily-use candle, and craft glass products. Qingdao Kingking Applied Chemistry was founded in 1993 and is based in Qingdao, China.


DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Divestiture) 1 of 1
Country (China) 1 of 1
Year (2019) 1 of 1