M&A Deal Summary

Trulia Acquires Market Leader

On May 8, 2013, Trulia acquired internet software and services company Market Leader for 355M USD

Acquisition Highlights
  • This is Trulia’s 2nd transaction in the Internet Software and Services sector.
  • This is Trulia’s largest (disclosed) transaction.
  • This is Trulia’s 2nd transaction in the United States.
  • This is Trulia’s 1st transaction in Washington.
Investment Fate
  • Market Leader was divested to a consortium of strategic buyers in 2015 for 23M USD.

M&A Deal Summary
Date 2013-05-08
Target Market Leader
Sector Internet Software and Services
Buyer(s) Trulia
Deal Type Add-on Acquisition
Deal Value 355M USD

Target

Market Leader

Kirkland, Washington, United States
Market Leader, founded in 1999, provides online technology and marketing solutions for real estate professionals across the United States and Canada. The company serves more than 135,000 real estate agents, brokerages and franchisors, offering complete end-to-end solutions that enable them to grow and manage their businesses.

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Buyer(S) 1

Buyer

Trulia

San Francisco, California, United States
Category Company
Founded 2005
Sector Internet Software and Services
Employees1,000
Revenue 144M USD (2013)
DESCRIPTION

Trulia is an online portal and destination for searching real estate listings for sale. In addition to providing search tools, Trulia offers marketing solutions for real estate brokers. The Company was formed in 2005 and is based in San Francisco.

DEAL STATS #
Overall 2 of 2
Sector (Internet Software and Services) 2 of 2
Type (Add-on Acquisition) 2 of 2
State (Washington) 1 of 1
Country (United States) 2 of 2
Year (2013) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-12-21 Movity

San Francisco, California, United States

Movity offers tools to search and aggregat geodata for home buyers and renters, such as noise, crime and pricing, from a variety of sources.

Buy -
Mergr

Product

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