Add-on Acquisition • Internet Software and Services

Trufan Acquires SocialRank

On November 19, 2019, Trufan acquired internet software and services company SocialRank

Acquisition Context

This is Trufan’s 1st transaction in the Internet Software and Services sector.
This is Trufan’s 1st transaction in the United States.
This is Trufan’s 1st transaction in New York.

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M&A Deal Summary
Date	November 19, 2019
Target	SocialRank
Sector	Internet Software and Services
Buyer(s)	Trufan
Deal Type	Add-on Acquisition

Target Company

SocialRank

New York, New York, United States

SocialRank is the best way to find out more about the people that follow you on Twitter. The product was built by Michael Schonfeld and Alexander Taub. SocialRank runs under Modern Mast Corp and is based in New York City.

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Buyer Overview 1

Buyer

Trufan

Toronto, Ontario, Canada

Category	Company
Founded	2018
Sector	Marketing

DESCRIPTION

Trufan, Inc. is a social intelligence platform disrupting the influencer marketing space by helping brands activate grassroots communities made up of super fans and micro-influencers. Take the power of word of mouth marketing from the streets to social. Convert consumers from people who just buy to advocates who buy-in.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Internet Software and Services	1 of 1
Type: Add-on Acquisition	1 of 1
State: New York	1 of 1
Country: United States	1 of 1
Year: 2019	1 of 1

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