M&A Deal Summary

Truelink Capital Acquires Richardson Sales Performance

On July 10, 2023, private equity firm Truelink Capital acquired marketing company Richardson Sales Performance

Acquisition Highlights
  • This is Truelink Capital’s 1st transaction in the Marketing sector.
  • This is Truelink Capital’s 2nd transaction in the United States.
  • This is Truelink Capital’s 1st transaction in Pennsylvania.

M&A Deal Summary

Date 2023-07-10
Target Richardson Sales Performance
Sector Marketing
Buyer(s) Truelink Capital
Deal Type Buyout (LBO, MBO, MBI)
Advisor(s) Houlihan Lokey (Financial)
Allen & Overy (Legal)

Target

Richardson Sales Performance

Philadelphia, Pennsylvania, United States
Richardson Sales Performance is a provider of sales training and performance improvement blend with proprietary intellectual property, modern, digital technology, a data-driven approach, and a worldwide network of sales experts to create one of the most differentiated experiences and scaled sales performance solutions available in the market. Richardson Sales Performance was founded in 1979 and is based in Philadelphia, Pennsylvania.

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Buyer(S) 1

DESCRIPTION

Truelink Capital is a private equity firm focused on partnering with founders and management teams in stable US businesses. Truelink seeks companies in the tech-enabled and industrials sectors that have buy and build opportunities and growth potential. The Firm will consider a variety of investment situations including ownership transitions, growth financings, and carve-outs. Truelink Capital is based in Los Angeles, California.


DEAL STATS #
Overall 2 of 6
Sector (Marketing) 1 of 2
Type (Buyout (LBO, MBO, MBI)) 1 of 1
State (Pennsylvania) 1 of 1
Country (United States) 2 of 5
Year (2023) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-11-01 Trulite Glass & Aluminum Solutions

Peachtree City, Georgia, United States

Trulite Glass & Aluminum Solutions is an architectural glass and aluminum fabricator. Trulite distributes and manufactures architectural aluminum, insulated units, mirrors, tempered, laminated and decorative glass from their 35 locations throughout the U.S. and Canada. Trulite Glass & Aluminum Solutions was formed in 1978 and is headquartered in Peachtree City, Georgia.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-08-16 Flipp

Toronto, Ontario, Canada

Flipp is a mobile consumer marketplace that is reinventing the weekly shopping experience. The Flipp app is a go-to destination for millions of consumers to access digital circulars from over 800 retailers, equaling over 140,000 store fronts to help plan weekly shopping and find the best local deals. Flipp was founded in 2007 and is based in Toronto, Ontario.

Buy -