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M&A Deal Summary

Truelink Capital Acquires R/GA

On March 3, 2025, private equity firm Truelink Capital acquired marketing company R/GA from Interpublic

Acquisition Highlights
  • This is Truelink Capital’s 3rd transaction in the Marketing sector.
  • This is Truelink Capital’s 6th transaction in the United States.
  • This is Truelink Capital’s 1st transaction in New York.

M&A Deal Summary
Date 2025-03-03
Target R/GA
Sector Marketing
Buyer(s) Truelink Capital
Sellers(s) Interpublic
Deal Type Divestiture

Target

R/GA

Brooklyn, New York, United States
R/GA is an advertising agency that partners with leading brands to produce innovative campaigns, engaging digital experiences, strategic solutions, and impactful designs through strategy, technology, creativity, and data-driven insights. R/GA was formed in 1977 and is headquartered in Brooklyn, New York.

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Buyer(S) 1

Buyer

Truelink Capital

Investor Investor Investor Investor

Category Private Equity Firm
Size Small
Type Sector Agnostic
DESCRIPTION

Truelink Capital is a private equity firm focused on partnering with founders and management teams in stable US businesses. Truelink seeks companies in the tech-enabled and industrials sectors that have buy and build opportunities and growth potential. The Firm will consider a variety of investment situations including ownership transitions, growth financings, and carve-outs. Truelink Capital is based in Los Angeles, California.

DEAL STATS #
Overall 7 of 7
Sector (Marketing) 3 of 3
Type (Divestiture) 3 of 3
State (New York) 1 of 1
Country (United States) 6 of 6
Year (2025) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-10-21 Global Experience Specialists

Las Vegas, Nevada, United States

Global Experience Specialists (GES) provides global exhibition and event industry by operating companies and their distinctive specialties GES Exhibitions, Spiro, onPeak, SHOWTECH and Visit. The company delivers comprehensive experiential, strategic, creative, event management and accommodation, meeting planning and logistical solutions, as well as registration and engagement solutions. Global Experience Specialists is based in Las Vegas, Nevada.

Buy -

Seller(S) 1

SELLER

Interpublic

New York, New York, United States
Category Company
Founded 1902
Sector Marketing
Revenue 10.9B USD (2023)
DESCRIPTION

Interpublic Group provides advertising and marketing services worldwide. Interpublic Group was founded in 1902 and is based in New York, New York.

DEAL STATS #
Overall 5 of 5
Sector (Marketing) 3 of 3
Type (Divestiture) 5 of 5
State (New York) 2 of 2
Country (United States) 3 of 3
Year (2025) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-12-05 Huge

Brooklyn, New York, United States

Huge is an independent interactive agency that takes clients beyond online marketing campaigns to the creation of sustainable online businesses. Huge was founded in 1999 and is based in Brooklyn, New York.

Sell -
Mergr

Product

Company

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