M&A Deal Summary

Truelink Capital Acquires Ansira

On December 1, 2023, private equity firm Truelink Capital acquired marketing company Ansira from Advent International

Acquisition Highlights
  • This is Truelink Capital’s 2nd transaction in the Marketing sector.
  • This is Truelink Capital’s 3rd transaction in the United States.
  • This is Truelink Capital’s 1st transaction in Missouri.

M&A Deal Summary
Date 2023-12-01
Target Ansira
Sector Marketing
Buyer(s) Truelink Capital
Sellers(s) Advent International
Deal Type Secondary Buyout
Advisor(s) Canaccord Genuity Corp. (Financial)
Ropes & Gray (Legal)

Target

Ansira

St. Louis, Missouri, United States
Ansira is a data-driven, technology-enabled marketing solutions provider, specializing in the integration of local and national marketing programs. Ansira was founded in 1919 and is based in St. Louis, Missouri.

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Buyer(S) 1

Buyer

Truelink Capital

Investor Investor Investor Investor Investor

Category Private Equity Firm
Size Small
Type Sector Agnostic
DESCRIPTION

Truelink Capital is a private equity firm focused on partnering with founders and management teams in stable US businesses. Truelink seeks companies in the tech-enabled and industrials sectors that have buy and build opportunities and growth potential. The Firm will consider a variety of investment situations including ownership transitions, growth financings, and carve-outs. Truelink Capital is based in Los Angeles, California.

DEAL STATS #
Overall 4 of 6
Sector (Marketing) 2 of 2
Type (Secondary Buyout) 3 of 3
State (Missouri) 1 of 1
Country (United States) 3 of 5
Year (2023) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-08-16 Flipp

Toronto, Ontario, Canada

Flipp is a mobile consumer marketplace that is reinventing the weekly shopping experience. The Flipp app is a go-to destination for millions of consumers to access digital circulars from over 800 retailers, equaling over 140,000 store fronts to help plan weekly shopping and find the best local deals. Flipp was founded in 2007 and is based in Toronto, Ontario.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-06-18 Air Distribution Technologies

Richardson, Texas, United States

Air Distribution Technologies is a provider of air-distribution and ventilation products for residential and industrial buildings in North America. Its brands include Koch Filter, Titus, Ruskin, Kreuger, PennBarry and Tuttle & Bailey and their product lines of grilles, registers and diffusers, terminal units, fire and smoke dampers, louvers, filters and fans. Air Distribution Technologies products are manufactured in the United States, Mexico, India, Thailand and the United Arab Emirates. Air Distribution Technologies is based in Richardson, Texas.

Buy -

Seller(S) 1

SELLER

Advent International

Boston, Massachusetts, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1984
PE ASSETS 76.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Advent is a global private equity firm that targets investments in North America, Europe, Asia, and Latin America. Advent's emerging market efforts are concentrated in Central Europe and Latin America. Advent seeks transactions valued between $50 million and $5 billion and can commit up to $2 billion of equity capital per investment. Broad areas of interest include business & financial services, retail & consumer, technology, media, & telecoms, healthcare & life sciences, and industrial. Prospective transaction types include buyouts, growth capital financings, take privates, and recapitalizations. Advent was formed in 1984 and is based in Boston, Massachusetts.

DEAL STATS #
Overall 217 of 222
Sector (Marketing) 3 of 3
Type (Secondary Buyout) 55 of 58
State (Missouri) 3 of 3
Country (United States) 78 of 79
Year (2023) 7 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-11-16 myPOS

London, United Kingdom

myPOS is a fintech that offers merchants instant settlement of funds to businesses that accept payments via myPOS terminals that can use the money instantly. Merchants get a wide range of classic and Android-based POS terminals and various tools for accepting online and mobile payments. myPOS was formed in 2014 and is based in London, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-01-25 Sophos Solutions

Bogotá, Colombia

Sophos Solutions is a multinational company created by investors and visionaries from India, offering services in the areas of Consulting, Core Banking Implementation, Digital Transformation, Testing & Validation Services, Cloud Management & Infrastructure, and bespoke Software development, majorly for companies in the financial and stock market sectors. Sophos Solutions was founded in 2006 and is based in Bogotá, Columbia.

Sell -
Mergr

Product

Company

Legal