M&A Deal Summary

Truck Hero Acquires Superlift

On October 10, 2017, Truck Hero acquired automotive company Superlift

Acquisition Highlights
  • This is Truck Hero’s 6th transaction in the Automotive sector.
  • This is Truck Hero’s 9th transaction in the United States.
  • This is Truck Hero’s 1st transaction in Louisiana.

M&A Deal Summary
Date 2017-10-10
Target Superlift
Sector Automotive
Buyer(s) Truck Hero
Deal Type Add-on Acquisition

Target

Superlift

West Monroe, Louisiana, United States
Superlift LLC (dba Superlift Suspension Systems) is a specialty manufacturer and distributer of high performance after-market off-road products. All Superlift products are manufactured in the United States. When it is time to head off-road, Superlift products will transform your four wheel drive vehicle into a high performance off-road machine. Superlifts products are widely used by recreational off-road enthusiasts throughout North America.

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Buyer(S) 1

Buyer

Truck Hero

Ann Arbor, Michigan, United States
Category Company
Founded 2007
Sector Automotive
DESCRIPTION

Truck Hero is a designer, manufacturer and marketer of branded consumer accessories for pickup trucks. The company operates as the holding company for several market leading brands including Advantage, BAK, Extang, Retrax, TruXedo and UnderCover. Truck Hero also produces truck bed liners under the BedRug brand. Truck Hero was founded in 2007 and is based in Ann Arbor, Michigan.

DEAL STATS #
Overall 9 of 12
Sector (Automotive) 6 of 9
Type (Add-on Acquisition) 8 of 11
State (Louisiana) 1 of 1
Country (United States) 9 of 11
Year (2017) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-10-27 Rugged Liner

Owosso, Michigan, United States

Rugged Liner is a manufacturer and distributor of quality aftermarket and OEM truck accessories including pickup truck bed and trailer bed liners, bed covers, wheel well liners, and bed mats. Rugged Liner is based in Owosso, Michigan.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-10-16 Omix-ADA

Suwanee, Georgia, United States

Omix-ADA, Inc. is an independent developer and supplier of Jeep® and off-road parts, accessories and floor liners. Omix-ADA’s family of brands includes Rugged Ridge® and Alloy USA.

Buy -
Mergr

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