M&A Deal Summary

Troika Media Group Acquires Converge Direct

On February 24, 2022, Troika Media Group acquired marketing company Converge Direct for 125M USD

Acquisition Highlights
  • This is Troika Media Group’s 1st transaction in the Marketing sector.
  • This is Troika Media Group’s largest (disclosed) transaction.
  • This is Troika Media Group’s 1st transaction in the United States.
  • This is Troika Media Group’s 1st transaction in New York.

M&A Deal Summary
Date 2022-02-24
Target Converge Direct
Sector Marketing
Buyer(s) Troika Media Group
Deal Type Add-on Acquisition
Deal Value 125M USD

Target

Converge Direct

Bedford Hills, New York, United States
Converge Direct is an independent performance marketing and managed services business. Converge provides to customer acquisition services utilizing a broad range of engagement channels in the digital, offline and emerging media sectors. Converge Direct was founded in 2006 and is based in Bedford Hills, New York.

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Buyer(S) 1

Buyer

Troika Media Group

Los Angeles, California, United States
Category Company
Sector Marketing
DESCRIPTION

Troika Media Group is an end-to-end brand solutions company that creates both near-term and long-term value for global brands in entertainment, sports and consumer products. Applying emerging technology, data science, and world-class creative, TMG helps brands deepen engagement with audiences and fans throughout the consumer journey and builds brand equity. Clients include Apple, Hulu, Riot Games, Belvedere Vodka, Unilever, UFC, Peloton, CNN, HBO, ESPN, Wynn Resorts and Casinos, Tiffany & Co., IMAX, Netflix, Sony, Yahoo and Coca-Cola. Troika Media Group is based in Los Angeles, California.

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (New York) 1 of 1
Country (United States) 1 of 1
Year (2022) 1 of 1
Size (of disclosed) 1 of 1
Mergr

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