Add-on Acquisition • Information Technology

TripleLift Acquires 1plusx

On March 21, 2022, TripleLift acquired information technology company 1plusx

Acquisition Context

This is TripleLift’s 1st transaction in the Information Technology sector.
This is TripleLift’s 1st transaction in Switzerland.

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M&A Deal Summary
Date	March 21, 2022
Target	1plusx
Sector	Information Technology
Buyer(s)	TripleLift
Deal Type	Add-on Acquisition

Target Company

1plusx

Pfäffikon, Switzerland

1plusx is a data activation platform that has unique technology to help both publishers and advertisers address their audiences with privacy-centric solutions. 1plusx was founded in 2014 and is based in Pfäffikon, Switzerland.

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Buyer Overview 1

Buyer

TripleLift

New York, New York, United States

Category	Company
Founded	2012
Sector	Marketing

DESCRIPTION

TripleLift is a programmatic native advertising platform. The company's technology allows brands to amplify their content through in-feed native ads that match the unique look and feel of thousands of publishers. Publishers leverage TripleLift’s technology to create a new revenue stream through monetizing their in-feed inventory. TripleLift was founded in 2012 and is based in New York City.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Information Technology	1 of 1
Type: Add-on Acquisition	1 of 1
Country: Switzerland	1 of 1
Year: 2022	1 of 1

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