Add-on Acquisition • Insurance

Trinity Universal Insurance Co. Acquires Direct Response

On February 13, 2009, Trinity Universal Insurance Co. acquired insurance company Direct Response for 220M USD

Acquisition Context
  • This is Trinity Universal Insurance Co.’s 3rd transaction in the Insurance sector.
  • This is Trinity Universal Insurance Co.’s largest (disclosed) transaction.
  • This is Trinity Universal Insurance Co.’s 3rd transaction in the United States.
  • This is Trinity Universal Insurance Co.’s 1st transaction in Connecticut.

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M&A Deal Summary

Date February 13, 2009
Target Direct Response
Sector Insurance
Buyer(s) Trinity Universal Insurance Co.
Deal Type Add-on Acquisition
Deal Value 220M USD
Advisor(s) Davis Polk & Wardwell (Legal)

Target Company

Direct Response

Meriden, Connecticut, United States
Direct Response Corporation is a provider of automobile insurance services under the brands Response Insurance and Teachers Insurance Plan.
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Buyer Overview 1

Buyer

Trinity Universal Insurance Co.

Dallas,, Texas, United States

Category Company
Founded 1926
Sector Insurance
DESCRIPTION

Trinity Universal Insurance Co. engages in the property and casualty insurance services and products.


Deal Context for Buyer #
Overall 3 of 3
Sector: Insurance 3 of 3
Type: Add-on Acquisition 3 of 3
State: Connecticut 1 of 1
Country: United States 3 of 3
Year: 2009 1 of 1
Size (of disclosed) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-07-02 Merastar Insurance Co.

Chattanooga, Tennessee, United States

Merastar Insurance Co. is a specializes in the sale of personal automobile and homeowners insurance through employer-sponsored voluntary benefit programs.

Buy $47M