M&A Deal Summary

Trinitas Private Equity and Telkom Acquire Trudon

On November 1, 2012, private equity firm Trinitas Private Equity and Telkom acquired marketing company Trudon

Acquisition Highlights
  • This is Trinitas Private Equity’s 1st and Telkom’s 1st transaction in the Marketing sector.
  • This is Trinitas Private Equity’s 2nd and Telkom’s 1st transaction in South Africa.

M&A Deal Summary

Date 2012-11-01
Target Trudon
Sector Marketing
Buyer(s) Trinitas Private Equity
Telkom
Deal Type Buyout (LBO, MBO, MBI)

Target

Trudon

Johannesburg, South Africa
Trudon is a publisher of local commercial search and information, as well as an advertising provider to SME national customers in South Africa. Trudon publishes the Yellow Pages, the Phonebook (White Pages), Yellow Pages Mobile, and the operator-assisted 10-11-8 business inquiries line (“Trudon Talking Yellow Pages”). Trudon was formed in 1952 and is based in Johannesburg, South Africa.

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Buyer(S) 2

DESCRIPTION

Trinitas Private Equity is a private equity firm focused on investing in middle-market South African companies. Trinitas does not have any sector preferences, however the Firm will not invest in mining or agriculture businesses. Prospective transactions include buyouts, acquisition financing, and growth capital needs. Trinitas Private Equity was formed in 2008 and is based in Johannesburg.


DEAL STATS #
Overall 2 of 5
Sector: Marketing M&A 1 of 1
Type: Buyout (LBO, MBO, MBI) M&A Deals 1 of 4
Country: South Africa M&A 2 of 5
Year: 2012 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-07-01 Le-Sel Research

Gauteng, South Africa

Le-Sel Research is a contract manufacturer of cosmetic and personal care products. The company’s product range includes cosmetic creams, liquid soaps, shampoos, ethnic hair care products, aerosols, and household cleaning products. Its key clients include the major local and international personal care brand owners, and leading local retailers. Le-Sel Research is based in Gauteng, South Africa.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-12-01 Main Street Holdings

Sandton, South Africa

Main Street Holdings is a diversified group of consumer product businesses involved in the importing, warehousing, sales, and marketing of a wide range of products catering to the personal care market, the branded, themed and licensed toy industry, as well as the baby and housewares markets. Main Street Holdings is based in Sandton, South Africa.

Buy -
Buyer

Telkom

Centurion, South Africa

Category Company
Founded 1991
Sector Communications
Employees11,788
Revenue 43.9B ZAR (2025)
DESCRIPTION

Telkom is a communications services provider that provides retail voice service and switched telephone network services. Telkom was founded in 1991 and is based in Centurion, South Africa.


DEAL STATS #
Overall 1 of 2
Sector: Marketing M&A 1 of 1
Type: Buyout (LBO, MBO, MBI) M&A Deals 1 of 1
Country: South Africa M&A 1 of 2
Year: 2012 M&A 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-08-04 Business Connexion Group

Midrand, South Africa

Business Connexion Group Ltd. is a provider of advanced information and communication technology (ICT) products, services and solutions.

Buy -