Add-on Acquisition • Marketing

Tribute Technology Acquires AdPerfect

On August 25, 2020, Tribute Technology acquired marketing company AdPerfect from Lighthouse Equity Partners

Acquisition Context
  • This is Tribute Technology’s 1st transaction in the Marketing sector.
  • This is Tribute Technology’s 1st transaction in Canada.
  • This is Tribute Technology’s 1st transaction in British Columbia.

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M&A Deal Summary

Date August 25, 2020
Target AdPerfect
Sector Marketing
Buyer(s) Tribute Technology
Sellers(s) Lighthouse Equity Partners
Deal Type Add-on Acquisition

Target Company

AdPerfect

New Westminster, British Columbia, Canada
AdPerfect offers publishing and advertising solutions. It delivers solutions for self-serve classifieds, online-to-print automation, hyper-local classifieds aggregation. AdPerfect was founded in 2004 and is based in New Westminster, British Columbia.
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Buyer Overview 1

Buyer

Tribute Technology

Middleton, Wisconsin, United States

Category Company
Sector Internet Software and Services
DESCRIPTION

Tribute Technology provides website design and development, online obituary applications, case management software, extensive funeral payment technology including credit card processing, ACH payments, crowdfunding, financing, and life insurance assignments, floral eCommerce solutions, digital marketing services, and personalization software for keepsakes, funeral stationery, and video. Tribute Technology is based in Middleton, Wisconsin.


Deal Context for Buyer #
Overall 1 of 1
Sector: Marketing 1 of 1
Type: Add-on Acquisition 1 of 1
State: British Columbia 1 of 1
Country: Canada 1 of 1
Year: 2020 1 of 1

Seller Profile 1

SELLER

Lighthouse Equity Partners

Vancouver, British Columbia, Canada

Investor Investor


Category Private Equity Firm
Founded 2012
Size Small
Type Sector Agnostic
DESCRIPTION

Lighthouse Equity Partners is a Canadian private investment group focused on expansion and buyout investments in lower middle-market companies. The Firm focuses its efforts on businesses located in Western Canada and the Western US. Lighthouse typically partners with management teams when pursuing opportunities. Lighthouse Equity Partners was formed in 2012 and is based in Vancouver, British Columbia.


Deal Context for Seller #
Overall 2 of 2
Sector: Marketing 1 of 1
Type: Add-on Acquisition 2 of 2
State: British Columbia 2 of 2
Country: Canada 2 of 2
Year: 2020 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-08-01 Primex Technologies

Langley, British Columbia, Canada

Primex Technologies is a manufacturer of plastic injection products. Primex Technologies developed design, engineering, and mold fabrication of proprietary patented in-house plastic products. Primex Technologies was founded in 1971 and is based in Langley, British Columbia.

Sell -