Add-on Acquisition • Marketing

TrendyMinds Acquires Faktory

On December 12, 2023, TrendyMinds acquired marketing company Faktory

Acquisition Context

This is TrendyMinds’ 1st transaction in the Marketing sector.
This is TrendyMinds’ 1st transaction in the United States.
This is TrendyMinds’ 1st transaction in Utah.

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M&A Deal Summary
Date	December 12, 2023
Target	Faktory
Sector	Marketing
Buyer(s)	TrendyMinds
Deal Type	Add-on Acquisition

Target Company

Faktory

Centerville, Utah, United States

Faktory is a full-service firm with expertise in branding, advertising, media buying and planning, public relations, and research. The agency specializes in retail, healthcare, finance, and energy, among others. Faktory was founded in 2005 and is based in Centerville, Utah.

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Buyer Overview 1

Buyer

TrendyMinds

Indianapolis, Indiana, United States

Category	Company
Sector	Marketing

DESCRIPTION

TrendyMinds is an independent, full-service marketing agency offering enterprise clients strategic, creative, and interactive services. TrendyMinds is based in Indianapolis, Indiana.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Marketing	1 of 1
Type: Add-on Acquisition	1 of 1
State: Utah	1 of 1
Country: United States	1 of 1
Year: 2023	1 of 1

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