M&A Deal Summary

Tremor International Acquires Tremor Video - Focuses Business

On August 7, 2017, Tremor International acquired digital media company Tremor Video - Focuses Business from Telaria for 50M USD

Acquisition Highlights
  • This is Tremor International’s 2nd transaction in the Digital Media sector.
  • This is Tremor International’s 2nd largest (disclosed) transaction.
  • This is Tremor International’s 1st transaction in the United States.
  • This is Tremor International’s 1st transaction in New York.

M&A Deal Summary
Date 2017-08-07
Target Tremor Video - Focuses Business
Sector Digital Media
Buyer(s) Tremor International
Sellers(s) Telaria
Deal Type Divestiture
Deal Value 50M USD

Target

Tremor Video - Focuses Business

New York, New York, United States
Tremor Video, Inc. - Focuses Business is a patented auto-optimisation solution for buying cross-screen video brand advertising.

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Buyer(S) 1

Buyer

Tremor International

Tel Aviv, California, Israel
Category Company
Founded 2007
Sector Internet Software and Services
Employees895
Revenue 332M USD (2023)
DESCRIPTION

Tremor International is a mobile user acquisition platform for advertising agencies and brands. Tremor International was founded in 2007 and is based in Tel Aviv-Yafo, Israel.

DEAL STATS #
Overall 3 of 6
Sector (Digital Media) 2 of 2
Type (Divestiture) 1 of 2
State (New York) 1 of 1
Country (United States) 1 of 3
Year (2017) 2 of 2
Size (of disclosed) 2 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-02-01 Adinnovation

Tokyo, Japan

Adinnovation, Inc. is a specialized marketing company headquartered in Japan providing comprehensive services for monetization of apps. Adinnovation is the leader in Japan’s smartphone advertising industry. The company specialises in smartphone application and mobile advertising marketing promotion, implementation, management, tracking, and media site monetization. Adinnovation has begun expanding into China, Southeast Asia and several other markets.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-02-01 RhythmOne

San Francisco, California, United States

RhythmOne plc is an Internet media company that connects consumers and brands through premium content online. Founded in the UK in 2004, blinkx pioneered Internet Video Search using its patented COncept Recognition Engine (CORE). This technology leverages speech recognition, text and image analysis to deeply understand the meaning and context of video content to generate improved search relevancy for consumers and a brand safe environment for advertisers.

Buy -

Seller(S) 1

SELLER

Telaria

New York, New York, United States
Category Company
Founded 2005
Sector Software
Employees167
Revenue 68M EUR (2019)
DESCRIPTION

Telaria is a provider of a full spectrum of video ad software products and services including premium programmatic buying and selling and analytics that connect the two. Tremor Video was founded in 2005 and is based in New York, New York.

DEAL STATS #
Overall 1 of 1
Sector (Digital Media) 1 of 1
Type (Divestiture) 1 of 1
State (New York) 1 of 1
Country (United States) 1 of 1
Year (2017) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-08-06 TVN

Surry Hills, Australia

TVN is a provider of programmatic video advertising solutions in the Asia-Pacific (APAC) region.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-06-12 SlimCut Media SAS

Paris, France

SlimCut Media SAS is a video outstream technology solutions company. SlimCut Media is based in Paris, France.

Buy -
Mergr

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