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  6. Trax Acquires Survey.com

M&A Deal Summary

Trax Acquires Survey.com

On March 11, 2020, Trax acquired information technology company Survey.com

Acquisition Highlights
  • This is Trax’s 1st transaction in the Information Technology sector.
  • This is Trax’s 3rd transaction in the United States.
  • This is Trax’s 1st transaction in Massachusetts.

M&A Deal Summary
Date 2020-03-11
Target Survey.com
Sector Information Technology
Buyer(s) Trax
Deal Type Add-on Acquisition

Target

Survey.com

Boston, Massachusetts, United States
Survey.com is an on-demand retail services platform that connects consumer brands to merchandising contractors. Survey.com combines mobile technology, industry knowledge, and a nationwide team of 700,000 field reps to deliver go-to-market acceleration, in-store execution, brand representation, and data and analytics.

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Buyer(S) 1

Buyer

Trax

Singapore, Singapore
Category Company
Founded 2010
Sector Information Technology
DESCRIPTION

Trax is a provider of computer vision solutions and analytics for retail. The company enables tighter execution controls in-store and provides clients with the ability to leverage competitive insights through its in-store execution tools, market measurement services and data science to unlock revenue opportunities at all points of sale. Trax was founded in 2010 and is headquartered in Singapore with offices worldwide.

DEAL STATS #
Overall 4 of 4
Sector: Information Technology M&A 1 of 1
Type: Add-on Acquisition M&A Deals 3 of 3
State: Massachusetts M&A 1 of 1
Country: United States M&A 3 of 3
Year: 2020 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-02-18 Qopius

Paris, France

Qopius is a provider of AI-based in-store technology solutions. The Qopius platform helps retailers track the behavior of their products on the shelves and take corrective action in real-time to ensure the shopping experience is at its best and grow revenues at the shelf. Qopius was established in 2015 and is based in Paris, France.

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