Add-on Acquisition • Information Technology

TravelClick Acquires ZDirect

On October 27, 2015, TravelClick acquired information technology company ZDirect

Acquisition Context
  • This is TravelClick’s 1st transaction in the Information Technology sector.
  • This is TravelClick’s 4th transaction in the United States.
  • This is TravelClick’s 1st transaction in South Carolina.

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M&A Deal Summary

Date October 27, 2015
Target ZDirect
Sector Information Technology
Buyer(s) TravelClick
Deal Type Add-on Acquisition

Target Company

ZDirect

Myrtle Beach, South Carolina, United States
ZDirect, Inc. is a provider of customer relationship management (CRM) platform in the hospitality sector.
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Buyer Overview 1

Buyer

TravelClick

New York, New York, United States

Category Company
Founded 1999
Sector Information Services
DESCRIPTION

TravelClick is a provider of data, technology and media solutions to the global hospitality industry. TravelClick’s suite of products drive demand and increase profitability for leading independent and chain hotels worldwide. The Company offers a full set of solutions including reservations and distribution management, market intelligence-based decision support, and marketing services.


Deal Context for Buyer #
Overall 5 of 6
Sector: Information Technology 1 of 1
Type: Add-on Acquisition 5 of 6
State: South Carolina 1 of 1
Country: United States 4 of 5
Year: 2015 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-01-13 TVtrip.com

Brussels, Belgium

TVtrip.com (Videopolis SA) is an online portal for hotel booking.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-03-28 Digital Alchemy

North Richland Hills, Texas, United States

Digital Alchemy is a Customer Relationship Management (CRM) and email marketing solutions provider for hotels and spas around the world. Digital Alchemy is based in North Richland Hills, Texas.

Buy -