M&A Deal Summary

Traub Capital Partners Acquires Signature Brands

On October 29, 2018, private equity firm Traub Capital Partners acquired consumer products company Signature Brands from Hero AG

Acquisition Highlights
  • This is Traub Capital Partners’ 1st transaction in the Consumer Products sector.
  • This is Traub Capital Partners’ 1st transaction in the United States.
  • This is Traub Capital Partners’ 1st transaction in Florida.

M&A Deal Summary
Date 2018-10-29
Target Signature Brands
Sector Consumer Products
Buyer(s) Traub Capital Partners
Sellers(s) Hero AG
Deal Type Divestiture

Target

Signature Brands

Ocala, Florida, United States
Signature Brands is a manufacturer of dessert decorating products, as well as a major player in the other celebrations product categories in which it competes. Signature Brand's iconic brands include Betty Crocker, Cake Mate, Pumpkin Masters, PAAS, and Giftpop. Signature Brands' mission is to help craft family memories that matter while inspiring meaningful consumer creations. Signature Brands was founded in 1951 and is based in Ocala, Florida.

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Buyer(S) 1

Buyer

Traub Capital Partners

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2015
PE ASSETS 170M USD
Size Small
Type Sector Agnostic
DESCRIPTION

Traub Capital Partners is a consumer-focused private equity firm specialized in mid-sized companies at an 'inflection point' in their growth trajectory. Specific areas of interest include consumer products, beauty/wellness, apparel, food/beverage, and media/entertainment. The Firm looks to commit a minimum of $20 million in profitable companies generating $50 to $250 million in revenue. Traub Capital Partners was formed in 2015 and is based in New York City.

DEAL STATS #
Overall 1 of 4
Sector (Consumer Products) 1 of 2
Type (Divestiture) 1 of 1
State (Florida) 1 of 1
Country (United States) 1 of 3
Year (2018) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-09-01 MANA Products

New York, New York, United States

MANA Products is a beauty contract manufacturer that has developed groundbreaking formulas for some of the world's most renowned beauty brands and globally recognized makeup artists. MANA Products was founded in 1975 and is based in New York City.

Buy -

Seller(S) 1

SELLER

Hero AG

Lenzburg, Switzerland
Category Company
Sector Consumer Products
DESCRIPTION

Hero, an international brand-focused consumer goods, was founded in 1886.

DEAL STATS #
Overall 1 of 1
Sector (Consumer Products) 1 of 1
Type (Divestiture) 1 of 1
State (Florida) 1 of 1
Country (United States) 1 of 1
Year (2018) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2006-02-01 Semper AB

Sundbyberg, Sweden

Producer of baby food / health food.

Buy -
Mergr

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