M&A Deal Summary

Transom Capital Group and St. Cloud Capital Acquire Bravo Sports

On June 11, 2015, private equity firms Transom Capital Group and St. Cloud Capital acquired consumer products company Bravo Sports from Swander Pace Capital

Acquisition Highlights
  • This is Transom Capital Group’s 3rd and St. Cloud Capital’s 2nd transaction in the Consumer Products sector.
  • This is Transom Capital Group’s 9th and St. Cloud Capital’s 17th transaction in the United States.
  • This is Transom Capital Group’s 5th and St. Cloud Capital’s 5th transaction in California.

M&A Deal Summary

Date 2015-06-11
Target Bravo Sports
Sector Consumer Products
Buyer(s) Transom Capital Group
St. Cloud Capital
Sellers(s) Swander Pace Capital
Deal Type Secondary Buyout
Advisor(s) Imperial Capital LLC (Financial)

Target

Bravo Sports

Santa Fe Springs, California, United States
Bravo Sports is a manufacturer of sporting goods and outdoor categories. Bravo provides branded consumer products such as scooters, skateboards, skates, and canopies to a blue-chip customer base across the mass merchants, sporting goods and big-box retailers. Bravo Sports was founded in 1965 and is based in Santa Fe Springs, California.

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Buyer(S) 2

Buyer

Transom Capital Group

El Segundo, California, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2008
PE ASSETS 600M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Transom Capital Group is an operationally-focused private equity firm that seeks buyouts and control investments in middle-market companies with established revenue streams and business models. Transom is sector agnostic and will consider opportunities throughout North America. Target companies typically have cash-flows up to $100 million. Transom Capital Partners was formed in 2008 and is based in Los Angeles, California.


DEAL STATS #
Overall 9 of 26
Sector (Consumer Products) 3 of 6
Type (Secondary Buyout) 3 of 8
State (California) 5 of 9
Country (United States) 9 of 25
Year (2015) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-05-07 Locana

Seattle, Washington, United States

Locana is a technology consultancy and geospatial info provider that helps businesses drive performance through spatial IT solutions, services and software products. Locana is based in Seattle, Washington.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-01-11 HeathZenith

Bowling Green, Kentucky, United States

HeathZenith is the manufacturer and marketer of Heath/Zenith branded products. Through innovation, HeathZenith has compiled a large portfolio of patented technologies and products giving us a competitive edge as an industry leader in the intelligent lighting and door chime markets. HeathZenith was founded in 1987 and is based in Bowling Green, Kentucky.

Buy -
Buyer

St. Cloud Capital

Los Angeles, California, United States

Category Private Equity Firm
Founded 2001
PE ASSETS 700M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

St. Cloud Capital is an investment firm that invests in lower middle-market private and public companies. The Firm provides both debt and equity capital financing. St. Cloud targets well-managed, undervalued companies with successful products or services, proven technologies, and market niches. It looks to invest $5 to $20 million per transaction in companies with revenue of $10 to $150 million. Prospective transactions types include recapitalizations, buyouts, and growth capital financing. St Cloud Capital was formed in 2001 and is based in Los Angeles, California.


DEAL STATS #
Overall 17 of 36
Sector (Consumer Products) 2 of 3
Type (Secondary Buyout) 1 of 2
State (California) 5 of 12
Country (United States) 17 of 36
Year (2015) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-04-30 Bigrentz

Irvine, California, United States

Bigrentz is a technology-enabled equipment rental network specializing in aerial equipment (e.g. scissor lifts, boom lifts, and forklifts), earth-moving equipment (e.g. excavators, backhoes, and skid steers) as well as site services to meet the needs of thousands of businesses and contractors. Bigrentz was established in 2012 and is based in Irvine, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-09-01 Renters Warehouse

Minneapolis, Minnesota, United States

Renters Warehouse is an operator of a property manager for single-family residential rental properties. Renters Warehouse has approximately 16,000 properties under management in 32 markets. They serve everyday single-property homeowners as well as real estate investors through professional, scalable, and efficient single-property management solutions. Renters Warehouse was founded in 2007 and is based in Minneapolis, Minnesota.

Buy -

Seller(S) 1

SELLER

Swander Pace Capital

San Francisco, California, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1996
PE ASSETS 1.8B USD
Size Large
Type Sector Focused
DESCRIPTION

Swander Pace Capital (SPC) is a private equity firm focused on investing in North American middle-market consumer products companies. SPC looks for companies exhibiting strong growth potential and sales of up to $500 million. Specific areas of interest include food/beverage, household products, health living, packaging, personal care, pet products, sporting goods, specialty apparel, and specialty distribution. Prospective investment situations include management-led buyouts, consolidations, divestitures, turnarounds, recapitalizations, and growth capital financings. SPC was formed in 1996 and has offices in San Francisco, California; Bedminster, New Jersey; and Ontario, Canada.


DEAL STATS #
Overall 25 of 42
Sector (Consumer Products) 7 of 13
Type (Secondary Buyout) 10 of 15
State (California) 8 of 10
Country (United States) 23 of 35
Year (2015) 1 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-11-10 Clarion Brands

Trevose, Pennsylvania, United States

Formed in 2014, Clarion Brands markets a portfolio of niche over-the-counter brands, Lipo-Flavonoid, Florajen, Certain Dri, Cystex, Albolene, and Anti-Monkey Butt. throughout the U.S. and Canada.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-07-13 Applegate Farms

Bridgewater, New Jersey, United States

Applegate Farms LLC is a provider of high-quality natural and organic hot dogs, bacon, sausages, deli meats, cheese and frozen products.

Sell $775M