M&A Deal Summary

Traject Acquires Loomly

On August 23, 2021, Traject acquired internet software and services company Loomly

Acquisition Highlights
  • This is Traject’s 1st transaction in the Internet Software and Services sector.
  • This is Traject’s 2nd transaction in the United States.
  • This is Traject’s 1st transaction in California.

M&A Deal Summary

Date 2021-08-23
Target Loomly
Sector Internet Software and Services
Buyer(s) Traject
Deal Type Add-on Acquisition

Target

Loomly

Los Angeles, California, United States
Loomly is a developer of platform for marketing teams to manage every aspect of their social media communication. Loomly is based in Los Angeles, California.

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Buyer(S) 1

Buyer

Traject

Bellevue, Washington, United States

Category Company
Sector Software
DESCRIPTION

Traject is a provider of a suite of digital marketing tools. Traject is a marketing technology company that exists to help digital agencies, brands, and marketers grow. Combining eight industry-leading brands that serve hundreds of thousands of users, the Traject suite provides tools to increase our customers’ visibility online across all channels. Traject is based in Bellevue, Washington.


DEAL STATS #
Overall 3 of 3
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 3 of 3
State: California M&A 1 of 1
Country: United States M&A 2 of 2
Year: 2021 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-09 Sendible

London, United Kingdom

Sendible is a social media management platform built to give brands a voice on social media. Sendible allows agencies to manage clients and social profiles at scale, across multiple platforms including Facebook, Instagram, and Twitter from one easy location. Over 20,000+ agencies and marketers rely on Sendible to breathe life into their brands and truly make an impact through storytelling. Sendible was formed in 2009 and is based in London.

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