Add-on Acquisition • Media

Trafilea Acquires BodCon

On December 2, 2022, Trafilea acquired media company BodCon

Acquisition Context

This is Trafilea’s 1st transaction in the Media sector.
This is Trafilea’s 1st transaction in Canada.
This is Trafilea’s 1st transaction in Ontario.

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M&A Deal Summary
Date	December 2, 2022
Target	BodCon
Sector	Media
Buyer(s)	Trafilea
Deal Type	Add-on Acquisition

Target Company

BodCon

Toronto, Ontario, Canada

BodCon is a first and only annual virtual conference focused on body confidence and the movement towards radical self-acceptance. BodCon was founded in 2021 and is based in Toronto, Ontario.

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Buyer Overview 1

Buyer

Trafilea

Montevideo, Uruguay

Category	Company
Sector	Digital Media

DESCRIPTION

Trafilea is an e-commerce group that builds direct-to-consumer global brands. Trafilea delivers experiences, launches movements, and lights up communities of millions in the US and worldwide. Trafilea is based in Montevideo, Uruguay.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Media	1 of 1
Type: Add-on Acquisition	1 of 1
State: Ontario	1 of 1
Country: Canada	1 of 1
Year: 2022	1 of 1

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