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  6. TrafficAvenue Acquires Cappture.com

M&A Deal Summary

TrafficAvenue Acquires Cappture.com

On October 19, 2016, TrafficAvenue acquired digital media company Cappture.com

Acquisition Highlights
  • This is TrafficAvenue’s 1st transaction in the Digital Media sector.
  • This is TrafficAvenue’s 1st transaction in the United States.
  • This is TrafficAvenue’s 1st transaction in New York.

M&A Deal Summary
Date 2016-10-19
Target Cappture.com
Sector Digital Media
Buyer(s) TrafficAvenue
Deal Type Add-on Acquisition

Target

Cappture.com

New York, New York, United States
Cappture.com is a DSP/SSP with Brandsafe and Performance inventories worldwide. Company offer banners, pop on display and mobile. Company also offer a full white label DSP for those who want to sell media under their own umbrella.

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Buyer(S) 1

Buyer

TrafficAvenue

Henderson, Nevada, United States
Category Company
Founded 2011
Sector Digital Media
DESCRIPTION

TrafficAvenue is a real-time advertising trading platform specializing in targeted ad experiences. Using its platform, advertisers can automatically buy highly targeted traffic using automatic navigation patterns and optimization.

DEAL STATS #
Overall 1 of 1
Sector: Digital Media M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: New York M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2016 M&A 1 of 1
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