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  6. TradePending Acquires Snapcell

M&A Deal Summary

TradePending Acquires Snapcell

On August 15, 2023, TradePending acquired internet software and services company Snapcell

Acquisition Highlights
  • This is TradePending’s 2nd transaction in the Internet Software and Services sector.
  • This is TradePending’s 2nd transaction in the United States.
  • This is TradePending’s 1st transaction in Florida.

M&A Deal Summary
Date 2023-08-15
Target Snapcell
Sector Internet Software and Services
Buyer(s) TradePending
Deal Type Add-on Acquisition
Advisor(s) The Presidio Group (Financial)

Target

Snapcell

Tampa, Florida, United States
Snapcell is a SaaS automotive video marketing platform that helps car dealerships build trust and improve customer engagement through personalized video solutions. Snapcell was founded in 2016 and is based in Tampa, Florida.

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Buyer(S) 1

Buyer

TradePending

Carrboro, North Carolina, United States
Category Company
Founded 2014
Sector Internet Software and Services
DESCRIPTION

TradePending builds software for car dealerships that brings accuracy, transparency, and simplicity to both their customers and consumers alike. TradePending's solution leverages vehicle pricing data to enable digital retailing, optimize online conversions, and maximize profitability for trade-in vehicles. TradePending was founded in 2014 and is based in Carrboro, North Carolina.

DEAL STATS #
Overall 2 of 2
Sector: Internet Software and Services M&A 2 of 2
Type: Add-on Acquisition M&A Deals 2 of 2
State: Florida M&A 1 of 1
Country: United States M&A 2 of 2
Year: 2023 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-03-02 AutoAPR

Charlotte, North Carolina, United States

AutoAPR is a provider of website engagement tools for the automotive, power sports, RV, and marine industries. AutoAPR was founded in 2016 and is based in Charlotte, North Carolina.

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