M&A Deal Summary

TradeDoubler Acquires Adnologies

On January 26, 2015, TradeDoubler acquired information technology company Adnologies from ViewPoint Capital Partners AG

Acquisition Highlights
  • This is TradeDoubler’s 1st transaction in the Information Technology sector.
  • This is TradeDoubler’s 1st transaction in Germany.

M&A Deal Summary

Date 2015-01-26
Target Adnologies
Sector Information Technology
Buyer(s) TradeDoubler
Sellers(s) ViewPoint Capital Partners AG
Deal Type Add-on Acquisition

Target

Adnologies

Hamburg, Germany
Adnologies GmbH is an AdServing Technology vendor, provides state-of-the-art real-time AdServer HEIAS® for Agencies, Publishers and Networks as a rock-solid base for online marketing. Adnologies was founded in 2006 and is headquartered in Hamburg.

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Buyer(S) 1

Buyer

TradeDoubler

Stockholm, Sweden

Category Company
Founded 1999
Sector Marketing
Employees360
Revenue 2.1B SEK (2024)
DESCRIPTION

TradeDoubler is a global digital marketing company. TradeDoubler was founded in 1999 and is based in Stockholm, Sweden.


DEAL STATS #
Overall 2 of 2
Sector: Information Technology M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 2
Country: Germany M&A 1 of 1
Year: 2015 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-07-24 The IMW Group

United Kingdom

The IMW Group leading independent SEM agency, and The Technology Works, a search management technology company.

Buy £56M

Seller(S) 1

SELLER
DESCRIPTION

ViewPoint Capital Partners is a private equity firm focused on acquiring majority/minority stakes in growing, lower middle-market software and internet technology companies. ViewPoint looks for opportunities in German-speaking countries, the Benelux, and France. Target businesses generally have €3 to €30 million in sales, where ViewPoint can commit up to €15 million in capital to facilitate growth. ViewPoint Capital Partners was formed in 2000 and is based in Zurich.


DEAL STATS #
Overall 6 of 10
Sector: Information Technology M&A 3 of 4
Type: Add-on Acquisition M&A Deals 4 of 6
Country: Germany M&A 4 of 7
Year: 2015 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-08-20 Saperion AG

Berlin, Germany

Saperion AG offers integrated Enterprise Content Management (ECM) and Business Process Management (BPM) applications. SAPERION is focused on delivering compliance software solutions at an industry-leading Total Cost of Ownership which combine archiving, document management and BPM solutions. Saperion was formed in 1985 and is based in Berlin, Germany.

Sell $72M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-03-31 arcplan Information Services

Langenfeld, Germany

arcplan Information Services GmbH was a vendor of Enterprise Performance Management software and services that enable cost-effective, cross-functional performance management with real-time data access.

Sell -