M&A Deal Summary

Traction Acquires Granular Business

On November 10, 2022, Traction acquired software company Granular Business from Corteva

Acquisition Highlights
  • This is Traction’s 1st transaction in the Software sector.
  • This is Traction’s 1st transaction in the United States.
  • This is Traction’s 1st transaction in Indiana.

M&A Deal Summary
Date 2022-11-10
Target Granular Business
Sector Software
Buyer(s) Traction
Sellers(s) Corteva
Deal Type Divestiture

Target

Granular Business

Indianapolis, Indiana, United States
Granular Business is farm financial management software focused on helping farmers become more profitable and efficient. Granular Business is based in Indianapolis, Indiana.

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Buyer(S) 1

Buyer

Traction

Auburn, Indiana, United States
Category Company
Sector Internet Software and Services
DESCRIPTION

Traction is a cloud-based accounting software delivering solutions to growers across the Midwest. Traction delivers the most extensive suite of farm-specific accounting capabilities in a cloud application and allows users to automatically and easily maintain inventory balances for crops and supplies, tracks costs of production and field level profitability, providing crucial insights and saving valuable time. Traction is based in Auburn, Indiana.

DEAL STATS #
Overall 1 of 1
Sector (Software) 1 of 1
Type (Divestiture) 1 of 1
State (Indiana) 1 of 1
Country (United States) 1 of 1
Year (2022) 1 of 1

Seller(S) 1

SELLER

Corteva

Indianapolis, Indiana, United States
Category Company
Founded 2018
Sector Agriculture
Employees22,500
Revenue 17.2B USD (2023)
DESCRIPTION

Corteva is an agriculture company that combines industry-leading innovation, high-touch customer engagement and operational execution to profitably deliver solutions for the world’s most pressing agriculture challenges. Corteva generates advantaged market preference through its unique distribution strategy, together with its balanced and globally diverse mix of seed, crop protection, and digital products and services. Corteva was founded in 2018 and is based in Indianapolis, Indiana.

DEAL STATS #
Overall 1 of 1
Sector (Software) 1 of 1
Type (Divestiture) 1 of 1
State (Indiana) 1 of 1
Country (United States) 1 of 1
Year (2022) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-09-22 Symborg

Oxnard, California, United States

Symborg is a biobased products company in the agricultural sector that help farmers to maximize crop yields with minimum resources, contributing to a more sustainable agriculture. Symborg develops, manufactures, and markets innovative biostimulants and biofertilizers for all types of crops and agricultural systems, increasing nutrient use efficiency, improving crop strengthening, crop’s physiological activity and tolerance to stress, thus optimizing and increasing its harvest potential and fruit quality. Symborg is based in Oxnard, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-11-30 Stoller

Houston, Texas, United States

Stoller is a multinational plant-science company helps growers around the world with science-proven offerings that include physiological-signaling compounds, such as plant hormones, high-technology nutrients, and microorganisms that can be used alone or in combination to improve plant efficiency and promote plant resilience to stress. Stoller is based in Houston, Texas.

Buy $1.2B
Mergr

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