M&A Deal Summary

Torstar Acquires Eyereturn Marketing

On July 13, 2008, Torstar acquired marketing company Eyereturn Marketing

Acquisition Highlights
  • This is Torstar’s 1st transaction in the Marketing sector.
  • This is Torstar’s 1st transaction in Canada.
  • This is Torstar’s 1st transaction in Ontario.

M&A Deal Summary
Date 2008-07-13
Target Eyereturn Marketing
Sector Marketing
Buyer(s) Torstar
Deal Type Add-on Acquisition

Target

Eyereturn Marketing

Toronto, Ontario, Canada
Eyereturn Marketing, Inc. provides unified campaign control, empowering brands through consolidated attribution-based results in a single dashboard. Breaking free from walled gardens, Eyereturn has done away with layers of intermediaries, providing actionable data and insights across search, social, and display campaigns. Eyereturn Marketing is based in Ontario, Toronto.

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Buyer(S) 1

Buyer

Torstar

Toronto, Ontario, Canada
Category Company
Founded 1892
Sector Publishing
Revenue 543M CAD (2018)
DESCRIPTION

Torstar Corp. is a broadly-based media company that publishes a daily newspaper, six regional daily newspapers in Ontario including The Hamilton Spectator, and more than 70 weekly community newspapers in Ontario; flyer distribution services: and digital properties including thestar.com (with local editions in Toronto, Vancouver, Calgary, Edmonton, Winnipeg, Ottawa, and Halifax), wheels.ca, toronto.com, save.ca, a number of regional online sites and eyeReturn Marketing. Torstar Corp. was established in 1892 and is headquartered in Toronto, Ontario.

DEAL STATS #
Overall 2 of 4
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 2 of 4
State (Ontario) 1 of 3
Country (Canada) 1 of 3
Year (2008) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2001-12-21 Tom Snyder Productions

Watertown, Massachusetts, United States

Tom Snyder Productions, Inc. is a developer and publisher of award-winning educational software in social studies, science, mathematics and language arts. Through its highly acclaimed brand and well-developed distribution channels, the company has established itself as a provider in the K-12 education market, and its software is used in thousands of classrooms throughout the country.

Sell $9M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-05-02 Harlequin Enterprises

Don Mills, Ontario, Canada

Harlequin is a publisher of books for women. The Toronto-based company publishes more than 110 titles a month in 34 languages in 110 international markets on six continents. These books are written by over 1,300 authors worldwide, offering women a broad range of reading from bestseller fiction to romance, from young adult novels to nonfiction, from African-American novels to inspirational romance, and more.

Sell CA$455M
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