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M&A Deal Summary

Topgolf Acquires Protracer AB

On May 24, 2016, Topgolf acquired software company Protracer AB

Acquisition Highlights
  • This is Topgolf’s 1st transaction in the Software sector.
  • This is Topgolf’s 1st transaction in Sweden.

M&A Deal Summary
Date 2016-05-24
Target Protracer AB
Sector Software
Buyer(s) Topgolf
Deal Type Add-on Acquisition

Target

Protracer AB

Danderyd, Sweden
Protracer AB is a software capable of tracking the flight of a golf ball in a camera feed, and adding graphics to make this visible on screen.

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Buyer(S) 1

Buyer

Topgolf

Dallas, Texas, United States
Category Company
Founded 2000
Sector Leisure
DESCRIPTION

Topgolf is a sports-entertainment company that combines golf with social gaming, food, and events. Its venues feature electronically tracked golf balls in driving-range style bays, along with food & beverage, event spaces, and high-tech “Toptracer” ball-flight tracking systems. Topgolf also runs a media business, digital games, and technology platforms. It was founded in 2000 and is headquartered in Dallas, Texas.

DEAL STATS #
Overall 2 of 2
Sector: Software M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 2
Country: Sweden M&A 1 of 1
Year: 2016 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-01-27 World Golf Tour

San Francisco, California, United States

World Golf Tour, Inc. is a social-mobile game publisher.

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