M&A Deal Summary

Top Floor Acquires Concept Co.

On May 1, 2025, Top Floor acquired marketing company Concept Co.

Acquisition Highlights
  • This is Top Floor’s 1st transaction in the Marketing sector.
  • This is Top Floor’s 1st transaction in the United States.
  • This is Top Floor’s 1st transaction in Wisconsin.

M&A Deal Summary

Date 2025-05-01
Target Concept Co.
Sector Marketing
Buyer(s) Top Floor
Deal Type Add-on Acquisition

Target

Concept Co.

Milwaukee, Wisconsin, United States
Concept Co. is a B2B digital agency that specializes in growing businesses through digital transformation. Concept Co.'s core competencies include brand strategy, growth marketing, sales solutions, custom website builds, and software integration (CRM, ERP, eCommerce, etc.) Concept Co. was formed in 2018 and is headquartered in Milwaukee, Wisconsin.

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Buyer(S) 1

Buyer

Top Floor

Milwaukee, Wisconsin, United States

Category Company
Founded 1999
Sector Marketing
DESCRIPTION

Top Floor develops and executes lead generation strategies for manufacturing and industrial companies. Top Floor's core services include marketing audits and strategy, ongoing lead generation, and website design and development. Deep knowledge lies in digital marketing tactics, especially search marketing, paid advertising, social media and content strategy. Top Floor was founded in 1999 and is based in Milwaukee, Wisconsin.


DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: Wisconsin M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2025 M&A 1 of 1