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Divestiture • Media

TKO Acquires IMG

On February 28, 2025, TKO acquired media company IMG from Endeavor

Acquisition Context
  • This is TKO’s 3rd transaction in the Media sector.
  • This is TKO’s 3rd transaction in the United States.
  • This is TKO’s 1st transaction in California.

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M&A Deal Summary
Date February 28, 2025
Target IMG
Sector Media
Buyer(s) TKO
Sellers(s) Endeavor
Deal Type Divestiture

Target Company

IMG

Beverly Hills, California, United States
IMG engages in sports, entertainment and fashion media, operating in more than 30 countries. IMG specializes in talent representation and management; brand marketing, sponsorship and licensing; media sales and distribution; event operation and management; and sports training and league development. IMG was founded in 1960 and is based in Beverly Hills, California.
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Buyer Overview 1

Buyer

TKO

New York, New York, United States
Category Company
Founded 2023
Sector Media
Revenue 2.8B USD (2024)
DESCRIPTION

TKO is a sports and entertainment company. TKO was founded in 2023 and is based in New York, New York.

Deal Context for Buyer #
Overall 3 of 3
Sector: Media 3 of 3
Type: Divestiture 3 of 3
State: California 1 of 1
Country: United States 3 of 3
Year: 2025 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-02-28 On Location

New York, New York, United States

On Location is a media service provider specializes in custom domestic and international event and hospitality experiences in the worlds of sports and entertainment. On Location was founded in 2015 and is based in New York, New York.

Buy -

Seller Profile 1

SELLER

Endeavor

Beverly Hills, California, United States
Category Company
Founded 1898
Sector Media
Employees10,000
Revenue 6.0B USD (2023)
DESCRIPTION

Endeavor is a global sports and entertainment company, home to the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation; marketing and licensing; content development, distribution, and sales; event management; and a number of direct-to-consumer offerings. Endeavor was incorporated in 1898 and is based in Beverly Hills, California.

Deal Context for Seller #
Overall 8 of 9
Sector: Media 4 of 5
Type: Divestiture 8 of 9
State: California 2 of 2
Country: United States 7 of 8
Year: 2025 3 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-02-28 On Location

New York, New York, United States

On Location is a media service provider specializes in custom domestic and international event and hospitality experiences in the worlds of sports and entertainment. On Location was founded in 2015 and is based in New York, New York.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-07-15 Endeavor Streaming

New York, New York, United States

Endeavor Streaming is a premium video distribution and monetization platform for live and on-demand content across sports, entertainment, media, and lifestyle. Endeavor Streaming is based in New York, New York.

Sell -

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