Investment Summary

TIW Private Equity Invests In Scentials Beautycare & Wellness

On February 9, 2021, private equity firm TIW Private Equity invested in consumer products company Scentials Beautycare & Wellness

Investment Highlights
  • This is TIW Private Equity’s 2nd transaction in the Consumer Products sector.
  • This is TIW Private Equity’s 9th transaction in India.

Investment Summary

Date 2021-02-09
Target Scentials Beautycare & Wellness
Sector Consumer Products
Investor(s) TIW Private Equity
Deal Type Growth Capital

Target

Scentials Beautycare & Wellness

Mumbai, India
Scentials Beautycare & Wellness manufactures, markets, and distributes products through multiple celebrity-backed brands across deodorant, fragrances and skincare categories, shaped by the vision and personalities of India’s top tier celebrities including Salman Khan, Virat Kohli and Lara Dutta. Scentials Beautycare & Wellness was founded in 2017 and is based in Mumbai, India.

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Investor(S) 1

DESCRIPTION

TIW Private Equity is a private equity firm focused on acquisitions of small and medium-sized Indian companies. The Firm looks for business with low capital intensity, diversified products, low customer concentration, and strong management. Sectors of interest include consumer goods, financial services, industrials, software, healthcare, pharmaceuticals, digital media, food, and retail. TIW Private Equity was formed in 2011 and is based in New Delhi.


DEAL STATS #
Overall 10 of 11
Sector: Consumer Products M&A 2 of 2
Type: Growth Capital M&A Deals 2 of 3
Country: India M&A 9 of 10
Year: 2021 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-08-28 DigitalF5 Marketing Services

Mumbai, India

DigitalF5 Marketing Services is a digital-first, marketing solutions company in communication and commerce. The services being offered include designing impactful and appealing content for brands in form of digital films, end-to-end social media management, web content (text, image, and video), designing of web & e-commerce platforms, influence marketing, and other similar applications. DigitalF5 Marketing Services was founded in 2011 and is based in Mumbai, India.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-21 Huechem Textiles

Mumbai, India

Huechem Textiles distributes and markets men’s everyday wear products under the brand “Chromozome”, including men’s innerwear (briefs, trunks, boxers) and athleisure (track pants, t-shirts, joggers, shorts) in the mid and premium segment. Huechem Textiles was founded in 2001 and is based in Mumbai, India.

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