M&A Deal Summary

TIW Private Equity Acquires DigitalF5 Marketing Services

On August 28, 2019, private equity firm TIW Private Equity acquired marketing company DigitalF5 Marketing Services

Acquisition Highlights
  • This is TIW Private Equity’s 1st transaction in the Marketing sector.
  • This is TIW Private Equity’s 8th transaction in India.

M&A Deal Summary
Date 2019-08-28
Target DigitalF5 Marketing Services
Sector Marketing
Buyer(s) TIW Private Equity
Deal Type Buyout (LBO, MBO, MBI)

Target

DigitalF5 Marketing Services

Mumbai, India
DigitalF5 Marketing Services is a digital-first, marketing solutions company in communication and commerce. The services being offered include designing impactful and appealing content for brands in form of digital films, end-to-end social media management, web content (text, image, and video), designing of web & e-commerce platforms, influence marketing, and other similar applications. DigitalF5 Marketing Services was founded in 2011 and is based in Mumbai, India.

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Buyer(S) 1

Buyer

TIW Private Equity

Investor Investor Investor

Category Private Equity Firm
Founded 2011
Size Small
Type Sector Agnostic
DESCRIPTION

TIW Private Equity is a private equity firm focused on acquisitions of small and medium-sized Indian companies. The Firm looks for business with low capital intensity, diversified products, low customer concentration, and strong management. Sectors of interest include consumer goods, financial services, industrials, software, healthcare, pharmaceuticals, digital media, food, and retail. TIW Private Equity was formed in 2011 and is based in New Delhi.

DEAL STATS #
Overall 9 of 11
Sector (Marketing) 1 of 1
Type (Buyout (LBO, MBO, MBI)) 7 of 7
Country (India) 8 of 10
Year (2019) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-07-26 Credence Family Office

Bangalore, India

Credence Family Office is a multi-family office services provider with offices in Bangalore, Mumbai, Chennai, and Delhi. The firm caters to the financial needs of a niche set of clientele globally. Services are customized to the specific needs of each client and include holistic investment advisory on an open architecture platform, tax advisory (domestic and overseas), estate planning, and legal assistance. Credence Family Office was founded in 2010 and is based in Bangalore, India.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-02-09 Scentials Beautycare & Wellness

Mumbai, India

Scentials Beautycare & Wellness manufactures, markets, and distributes products through multiple celebrity-backed brands across deodorant, fragrances and skincare categories, shaped by the vision and personalities of India’s top tier celebrities including Salman Khan, Virat Kohli and Lara Dutta. Scentials Beautycare & Wellness was founded in 2017 and is based in Mumbai, India.

Buy -
Mergr

Product

Company

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