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M&A Deal Summary

TIW Private Equity Acquires Auric Beauty Products

On January 1, 2019, private equity firm TIW Private Equity acquired consumer products company Auric Beauty Products

Acquisition Highlights
  • This is TIW Private Equity’s 1st transaction in the Consumer Products sector.
  • This is TIW Private Equity’s 6th transaction in India.

M&A Deal Summary
Date 2019-01-01
Target Auric Beauty Products
Sector Consumer Products
Buyer(s) TIW Private Equity
Deal Type Buyout (LBO, MBO, MBI)

Target

Auric Beauty Products

Mumbai, India
Auric Beauty Products aims to create value-added products in makeup and skincare, offering a range of products that meet the daily needs of an Indian woman. All products will be designed from scratch and owned by the organization; the formulations are curated from multiple sources and backed with consumer research to ensure they are relevant. Auric Beauty Products is based in Mumbai, India.

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Buyer(S) 1

Buyer

TIW Private Equity

Investor Investor Investor

Category Private Equity Firm
Founded 2011
Size Small
Type Sector Agnostic
DESCRIPTION

TIW Private Equity is a private equity firm focused on acquisitions of small and medium-sized Indian companies. The Firm looks for business with low capital intensity, diversified products, low customer concentration, and strong management. Sectors of interest include consumer goods, financial services, industrials, software, healthcare, pharmaceuticals, digital media, food, and retail. TIW Private Equity was formed in 2011 and is based in New Delhi.

DEAL STATS #
Overall 7 of 11
Sector (Consumer Products) 1 of 2
Type (Buyout (LBO, MBO, MBI)) 5 of 7
Country (India) 6 of 10
Year (2019) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-10-12 Institute of Creative Excellence

New Delhi, India

Institute of Creative Excellence is an employability player in the media and entertainment industry providing training in all the facets of movie-making/content creation such as acting, cinematography, modeling, direction, etc. Institute of Creative Excellence was formed in 2010 and is based in New Delhi, Haryana.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-07-26 Credence Family Office

Bangalore, India

Credence Family Office is a multi-family office services provider with offices in Bangalore, Mumbai, Chennai, and Delhi. The firm caters to the financial needs of a niche set of clientele globally. Services are customized to the specific needs of each client and include holistic investment advisory on an open architecture platform, tax advisory (domestic and overseas), estate planning, and legal assistance. Credence Family Office was founded in 2010 and is based in Bangalore, India.

Buy -
Mergr

Product

Company

Legal